--- title: "BMW vs Lucid Motors: Which is searched more?" description: "Is BMW or Lucid Motors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bmw-vs-lucid-motors" publisher: "Brandwave" --- # BMW vs Lucid Motors: Which is searched more? Is BMW or Lucid Motors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW and Lucid Motors - **Competitive set**: Electric car brands - **Market**: Global - **Month measured**: Sep 2026 - **BMW Share of Search**: 17.7% - **Lucid Motors Share of Search**: 0.49% ## Is BMW or Lucid Motors more popular in search? - In September 2026, BMW had more branded searches than Lucid Motors among electric car brands worldwide. BMW had about 9.1 million branded searches, while Lucid Motors had 256,000. BMW made up 17.7% of all electric car brand searches we track, and Lucid Motors accounted for 0.49%. - BMW was ahead of Lucid Motors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BMW’s share of searches among electric car brands worldwide moved from 20.5% to 17.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M. - Across the 12 months ending September 2026, Lucid Motors’ share of searches among electric car brands worldwide moved from 0.58% to 0.49%, and its estimated monthly branded searches moved from 311K to 256K. ## Top electric car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BMW was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lucid Motors was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BMW was listed before Lucid Motors in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tesla | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hyundai | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rivian | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | BMW | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Polestar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nissan | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lucid Motors | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Volkswagen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BYD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric car brands - Asked ChatGPT "Which electric car brand should I buy?": 1. Tesla, 2. Hyundai, 3. Kia - Asked ChatGPT "What are the best electric car brands?": 1. Tesla, 2. Hyundai, 3. Kia, 4. BMW, 5. Rivian, 6. Nissan - Asked ChatGPT "What's the best electric car brand for daily driving?": 1. Tesla, 2. Hyundai, 3. Kia - Searched Google, AI Overview "electric car brands": 1. Tesla, 2. Rivian, 3. Polestar, 4. Hyundai, 5. Kia, 6. BMW, 7. Lucid Motors - Searched Google, AI Overview "electric suv": 1. Kia, 2. Rivian, 3. Tesla Not named in any answer: Volkswagen and BYD. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for electric car brands worldwide in September 2026? - In September 2026, BMW lost share of searches among electric car brands worldwide, from 18.9% to 17.7%. - Estimated monthly branded searches for Lucid Motors worldwide fell 17.8% over 12 measured months, from 311K to 256K in September 2026. ## Month by month | Month | BMW estimated searches | BMW Share of Search | BMW rank | Lucid Motors estimated searches | Lucid Motors Share of Search | Lucid Motors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 20.5% | 1 | 311K | 0.58% | 10 | | Nov 2025 | 9.1M | 18.8% | 1 | 256K | 0.52% | 10 | | Dec 2025 | 9.1M | 19.8% | 1 | 311K | 0.67% | 10 | | Jan 2026 | 11.1M | 20.6% | 1 | 392K | 0.73% | 10 | | Feb 2026 | 9.1M | 18.8% | 1 | 311K | 0.64% | 10 | | Mar 2026 | 11.1M | 20.6% | 1 | 311K | 0.58% | 10 | | Apr 2026 | 9.1M | 17.7% | 1 | 311K | 0.6% | 10 | | May 2026 | 9.1M | 18.3% | 1 | 311K | 0.62% | 10 | | Jun 2026 | 9.1M | 19.8% | 1 | 275K | 0.6% | 10 | | Jul 2026 | 9.1M | 19.1% | 1 | 300K | 0.63% | 10 | | Aug 2026 | 9.1M | 18.9% | 1 | 292K | 0.6% | 10 | | Sep 2026 | 9.1M | 17.7% | 1 | 256K | 0.49% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW’s and Lucid Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW**: Measured on the search term “bmw”. - **Lucid Motors**: Measured on the search terms “lucid air” and “lucid motors”, summed into one figure. - [BMW profile](/demand/global-en/brands/bmw) - [Lucid Motors profile](/demand/global-en/brands/lucid-motors) - [All electric car brands worldwide](/demand/global-en/categories/electric-car-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW or Lucid Motors more popular in search? In September 2026, BMW had more branded searches than Lucid Motors among electric car brands worldwide. BMW had about 9.1 million branded searches, while Lucid Motors had 256,000. BMW made up 17.7% of all electric car brand searches we track, and Lucid Motors accounted for 0.49%. ## Cite this page Brandwave. "BMW vs Lucid Motors: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bmw-vs-lucid-motors This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bmw-vs-lucid-motors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.