--- title: "BMW Motorrad vs Honda: Which is searched more?" description: "Is BMW Motorrad or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bmw-motorrad-vs-honda" publisher: "Brandwave" --- # BMW Motorrad vs Honda: Which is searched more? Is BMW Motorrad or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW Motorrad and Honda - **Competitive set**: Motorcycle brands - **Market**: Global - **Month measured**: Sep 2026 - **BMW Motorrad Share of Search**: 1.7% - **Honda Share of Search**: 43.4% ## Is BMW Motorrad or Honda more popular in search? - In September 2026, Honda had more branded searches than BMW Motorrad among motorcycle brands worldwide. Honda had about 11.8 million branded searches, while BMW Motorrad had 450,000. Honda made up 43.4% of all motorcycle brand searches we track, and BMW Motorrad accounted for 1.7%. - Honda was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Honda’s share of searches among motorcycle brands worldwide moved from 40.3% to 43.4%, and its estimated monthly branded searches moved from 12.5M to 11.8M. ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Honda appeared in all four answers. BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Honda was listed before BMW Motorrad in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kawasaki | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Suzuki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Harley-Davidson | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BMW Motorrad | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Ducati | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Yamaha Motor | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Triumph | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Royal Enfield | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | KTM | 10th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about motorcycle brands - Asked ChatGPT "Which motorcycle brand should I buy?": 1. Honda, 2. Kawasaki, 3. Suzuki, 4. Harley-Davidson - Asked ChatGPT "What are the best motorcycle brands?": 1. Honda, 2. Kawasaki, 3. Suzuki, 4. BMW Motorrad, 5. Ducati, 6. Harley-Davidson, 7. Triumph, 8. KTM, 9. Royal Enfield - Asked ChatGPT "What's the best motorcycle brand for a first bike?": 1. Honda, 2. Kawasaki, 3. Royal Enfield - Searched Google, AI Overview "motorcycle brands": 1. Honda, 2. Yamaha Motor, 3. Kawasaki, 4. Suzuki, 5. Harley-Davidson, 6. BMW Motorrad, 7. Ducati, 8. Triumph, 9. KTM Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for motorcycle brands worldwide in September 2026? - In September 2026, Honda gained share of searches among motorcycle brands worldwide, from 42.8% to 43.4%. - Estimated monthly branded searches for BMW Motorrad worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | BMW Motorrad estimated searches | BMW Motorrad Share of Search | BMW Motorrad rank | Honda estimated searches | Honda Share of Search | Honda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 1.8% | 8 | 12.5M | 40.3% | 1 | | Nov 2025 | 550K | 2% | 8 | 11.8M | 41.9% | 1 | | Dec 2025 | 450K | 1.7% | 8 | 11.7M | 43.5% | 1 | | Jan 2026 | 450K | 1.6% | 8 | 12.6M | 44.3% | 1 | | Feb 2026 | 450K | 1.7% | 8 | 11.8M | 44.6% | 1 | | Mar 2026 | 550K | 1.9% | 8 | 12.7M | 43.1% | 1 | | Apr 2026 | 550K | 1.9% | 8 | 12.7M | 44.2% | 1 | | May 2026 | 673K | 2.3% | 8 | 12.7M | 44.1% | 1 | | Jun 2026 | 550K | 2% | 8 | 11.9M | 43.6% | 1 | | Jul 2026 | 550K | 2.1% | 8 | 11.8M | 45% | 1 | | Aug 2026 | 550K | 2% | 8 | 12M | 42.8% | 1 | | Sep 2026 | 450K | 1.7% | 8 | 11.8M | 43.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW Motorrad’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW Motorrad**: Measured on the search term “bmw motorrad”. - **Honda**: Measured on the search terms “honda”, “honda accord”, “honda civic” and “honda motorcycle”, summed into one figure. - [BMW Motorrad profile](/demand/global-en/brands/bmw-motorrad) - [Honda profile](/demand/global-en/brands/honda) - [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW Motorrad or Honda more popular in search? In September 2026, Honda had more branded searches than BMW Motorrad among motorcycle brands worldwide. Honda had about 11.8 million branded searches, while BMW Motorrad had 450,000. Honda made up 43.4% of all motorcycle brand searches we track, and BMW Motorrad accounted for 1.7%. ## Cite this page Brandwave. "BMW Motorrad vs Honda: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bmw-motorrad-vs-honda This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bmw-motorrad-vs-honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.