---
title: "BMJ Best Practice vs UpToDate: Which is more popular by branded search?"
description: "Which is more popular in search, BMJ Best Practice or UpToDate? Compare estimated monthly branded-search demand and Share of Search inside the Clinical decision support platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bmj-best-practice-vs-uptodate"
publisher: "Brandwave"
---

# BMJ Best Practice vs UpToDate: Which is more popular by branded search?

Which is more popular in search, BMJ Best Practice or UpToDate? Compare estimated monthly branded-search demand and Share of Search inside the Clinical decision support platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BMJ Best Practice and UpToDate
- **Competitive set**: Clinical decision support platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BMJ Best Practice Share of Search**: 0.75%
- **UpToDate Share of Search**: 62%

## Which is more popular in search, BMJ Best Practice or UpToDate?

- In August 2026, UpToDate had more branded searches than BMJ Best Practice among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to BMJ Best Practice’s 12.1K, and held a 62% Share of Search versus BMJ Best Practice’s 0.75%.
- UpToDate was ahead of BMJ Best Practice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMJ Best Practice’s estimated Share of Search among clinical decision support platforms worldwide moved from 0.96% to 0.75%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide moved from 65% to 62%, and its estimated monthly branded searches moved from 1.2M to 1M.

## How did search popularity change for clinical decision support platforms worldwide in August 2026?

- In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.
- Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Month by month

| Month | BMJ Best Practice estimated searches | BMJ Best Practice Share of Search | BMJ Best Practice rank | UpToDate estimated searches | UpToDate Share of Search | UpToDate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.96% | 5 | 1.2M | 65% | 1 |
| Nov 2025 | 14.8K | 0.78% | 5 | 1.2M | 64.1% | 1 |
| Dec 2025 | 14.8K | 0.92% | 5 | 1M | 61.9% | 1 |
| Jan 2026 | 14.8K | 0.79% | 5 | 1.2M | 65.4% | 1 |
| Feb 2026 | 18.1K | 1.1% | 5 | 1M | 60.4% | 1 |
| Mar 2026 | 33.1K | 1.7% | 5 | 1.2M | 63.5% | 1 |
| Apr 2026 | 22.2K | 1.2% | 5 | 1.2M | 64.9% | 1 |
| May 2026 | 18.1K | 1.1% | 5 | 1M | 61.8% | 1 |
| Jun 2026 | 12.1K | 0.79% | 5 | 1M | 65.4% | 1 |
| Jul 2026 | 12.1K | 0.78% | 5 | 1M | 64.2% | 1 |
| Aug 2026 | 12.1K | 0.75% | 5 | 1M | 62% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BMJ Best Practice’s and UpToDate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BMJ Best Practice**: Measured on the search term “bmj best practice”.
- **UpToDate**: Measured on the search term “uptodate”.

- [BMJ Best Practice profile](/demand/global-en/brands/bmj-best-practice)
- [UpToDate profile](/demand/global-en/brands/uptodate)
- [All clinical decision support platforms worldwide](/demand/global-en/categories/clinical-decision-support-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BMJ Best Practice or UpToDate?

In August 2026, UpToDate had more branded searches than BMJ Best Practice among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to BMJ Best Practice’s 12.1K, and held a 62% Share of Search versus BMJ Best Practice’s 0.75%.

## Cite this page

Brandwave. "BMJ Best Practice vs UpToDate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bmj-best-practice-vs-uptodate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bmj-best-practice-vs-uptodate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.