---
title: "Blurb vs Newspaper Club: Which is more popular by branded search?"
description: "Which is more popular in search, Blurb or Newspaper Club? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blurb-vs-newspaper-club"
publisher: "Brandwave"
---

# Blurb vs Newspaper Club: Which is more popular by branded search?

Which is more popular in search, Blurb or Newspaper Club? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blurb and Newspaper Club
- **Competitive set**: Print magazine platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Blurb Share of Search**: 68.1%
- **Newspaper Club Share of Search**: 4.1%

## Which is more popular in search, Blurb or Newspaper Club?

- In August 2026, Blurb had more branded searches than Newspaper Club among print magazine platforms worldwide. Blurb was estimated to have 74K branded searches compared to Newspaper Club’s 4.4K, and held a 68.1% Share of Search versus Newspaper Club’s 4.1%.
- Blurb was ahead of Newspaper Club in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blurb’s estimated Share of Search among print magazine platforms worldwide moved from 78.8% to 68.1%, and its estimated monthly branded searches moved from 135K to 74K.
- Across the 11 months ending August 2026, Newspaper Club’s estimated Share of Search among print magazine platforms worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for print magazine platforms worldwide in August 2026?

- In August 2026, Blurb gained estimated Share of Search among print magazine platforms worldwide, from 64.7% to 68.1%.
- Estimated monthly branded searches for Newspaper Club worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Month by month

| Month | Blurb estimated searches | Blurb Share of Search | Blurb rank | Newspaper Club estimated searches | Newspaper Club Share of Search | Newspaper Club rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 78.8% | 1 | 5.4K | 3.2% | 3 |
| Nov 2025 | 110K | 72.7% | 1 | 5.4K | 3.6% | 3 |
| Dec 2025 | 90.5K | 69.1% | 1 | 3.6K | 2.7% | 5 |
| Jan 2026 | 110K | 72.2% | 1 | 5.4K | 3.5% | 4 |
| Feb 2026 | 90.5K | 72.3% | 1 | 4.4K | 3.5% | 4 |
| Mar 2026 | 90.5K | 69.1% | 1 | 5.4K | 4.1% | 3 |
| Apr 2026 | 90.5K | 68.1% | 1 | 5.4K | 4.1% | 4 |
| May 2026 | 90.5K | 69.1% | 1 | 5.4K | 4.1% | 3 |
| Jun 2026 | 74K | 65.2% | 1 | 4.4K | 3.9% | 4 |
| Jul 2026 | 74K | 64.7% | 1 | 4.4K | 3.8% | 4 |
| Aug 2026 | 74K | 68.1% | 1 | 4.4K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blurb’s and Newspaper Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blurb**: Measured on the search term “blurb”.
- **Newspaper Club**: Measured on the search term “newspaper club”.

- [Blurb profile](/demand/global-en/brands/blurb)
- [Newspaper Club profile](/demand/global-en/brands/newspaper-club)
- [All print magazine platforms worldwide](/demand/global-en/categories/print-magazine-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blurb or Newspaper Club?

In August 2026, Blurb had more branded searches than Newspaper Club among print magazine platforms worldwide. Blurb was estimated to have 74K branded searches compared to Newspaper Club’s 4.4K, and held a 68.1% Share of Search versus Newspaper Club’s 4.1%.

## Cite this page

Brandwave. "Blurb vs Newspaper Club: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blurb-vs-newspaper-club

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blurb-vs-newspaper-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.