--- title: "Blurb vs Lulu: Which is searched more?" description: "Is Blurb or Lulu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blurb-vs-lulu-publishing" publisher: "Brandwave" --- # Blurb vs Lulu: Which is searched more? Is Blurb or Lulu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Print magazine platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blurb and Lulu - **Competitive set**: Print magazine platforms - **Market**: Global - **Month measured**: Sep 2026 - **Blurb Share of Search**: 1.8% - **Lulu Share of Search**: 21.7% ## Is Blurb or Lulu more popular in search? - In September 2026, Lulu had more branded searches than Blurb among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Blurb had 800. Lulu made up 21.7% of all print magazine platform searches we track, and Blurb accounted for 1.8%. - Lulu was ahead of Blurb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blurb’s share of searches among print magazine platforms worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 910 to 800. - Across the 12 months ending September 2026, Lulu’s share of searches among print magazine platforms worldwide moved from 17.8% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top print magazine platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blurb was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lulu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blurb was listed before Lulu in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blurb | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Mixam | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lulu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MagCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Newspaper Club | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PrintNinja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about print magazine platforms - Asked ChatGPT "Which print magazine platform should I use?": 1. Mixam, 2. Blurb, 3. MagCloud - Asked ChatGPT "What are the best print magazine platforms?": 1. Blurb, 2. MagCloud, 3. Mixam, 4. Lulu, 5. Newspaper Club - Asked ChatGPT "What's the best print magazine platform for magazines or books?": 1. Blurb, 2. Lulu, 3. MagCloud, 4. Mixam - Searched Google, AI Overview "book printing service": 1. Lulu, 2. Mixam - Searched Google, AI Overview "magazine printing service": named none of the brands we track Not named in any answer: PrintNinja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for print magazine platforms worldwide in September 2026? - Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Blurb worldwide fell 12.1% over 12 measured months, from 910 to 800 in September 2026. ## Month by month | Month | Blurb estimated searches | Blurb Share of Search | Blurb rank | Lulu estimated searches | Lulu Share of Search | Lulu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 2% | 6 | 8.1K | 17.8% | 2 | | Nov 2025 | 1.3K | 2.5% | 6 | 8.1K | 16% | 2 | | Dec 2025 | 1.2K | 2.4% | 6 | 8.1K | 16.3% | 2 | | Jan 2026 | 1.3K | 2.5% | 6 | 8.1K | 15.7% | 2 | | Feb 2026 | 1K | 2.5% | 6 | 6.6K | 15.6% | 2 | | Mar 2026 | 1.2K | 2.4% | 6 | 8.1K | 16.3% | 2 | | Apr 2026 | 1.2K | 2.3% | 6 | 8.1K | 15.7% | 2 | | May 2026 | 1K | 2.1% | 6 | 8.1K | 16.3% | 2 | | Jun 2026 | 850 | 1.8% | 6 | 8.1K | 16.7% | 2 | | Jul 2026 | 800 | 1.6% | 6 | 8.1K | 16.5% | 2 | | Aug 2026 | 850 | 1.9% | 6 | 9.9K | 21.8% | 2 | | Sep 2026 | 800 | 1.8% | 6 | 9.9K | 21.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Blurb’s and Lulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blurb**: Measured on the search terms “blurb magazine” and “blurb print”, summed into one figure. - **Lulu**: Measured on the search term “lulu publishing”. - [Blurb profile](/demand/global-en/brands/blurb) - [Lulu profile](/demand/global-en/brands/lulu-publishing) - [All print magazine platforms worldwide](/demand/global-en/categories/print-magazine-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blurb or Lulu more popular in search? In September 2026, Lulu had more branded searches than Blurb among print magazine platforms worldwide. Lulu had about 9,900 branded searches, while Blurb had 800. Lulu made up 21.7% of all print magazine platform searches we track, and Blurb accounted for 1.8%. ## Cite this page Brandwave. "Blurb vs Lulu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blurb-vs-lulu-publishing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blurb-vs-lulu-publishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.