---
title: "Blur vs OpenSea: Which is more popular by branded search?"
description: "Which is more popular in search, Blur or OpenSea? Compare estimated monthly branded-search demand and Share of Search inside the NFT marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blur-vs-opensea"
publisher: "Brandwave"
---

# Blur vs OpenSea: Which is more popular by branded search?

Which is more popular in search, Blur or OpenSea? Compare estimated monthly branded-search demand and Share of Search inside the NFT marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blur and OpenSea
- **Competitive set**: NFT marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Blur Share of Search**: 0.57%
- **OpenSea Share of Search**: 90.5%

## Which is more popular in search, Blur or OpenSea?

- In August 2026, OpenSea had more branded searches than Blur among NFT marketplaces worldwide. OpenSea was estimated to have 301K branded searches compared to Blur’s 1.9K, and held a 90.5% Share of Search versus Blur’s 0.57%.
- OpenSea was ahead of Blur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide moved from 1.2% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
- Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide moved from 81.1% to 90.5%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for NFT marketplaces worldwide in August 2026?

- In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 85.3% to 90.5%.
- Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.

## Month by month

| Month | Blur estimated searches | Blur Share of Search | Blur rank | OpenSea estimated searches | OpenSea Share of Search | OpenSea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 1.2% | 4 | 368K | 81.1% | 1 |
| Nov 2025 | 4.4K | 1.2% | 4 | 301K | 80.4% | 1 |
| Dec 2025 | 2.9K | 0.92% | 4 | 246K | 78.1% | 1 |
| Jan 2026 | 3.6K | 1.2% | 4 | 246K | 81% | 1 |
| Feb 2026 | 2.9K | 0.96% | 4 | 246K | 81.2% | 1 |
| Mar 2026 | 2.9K | 1% | 4 | 246K | 86.1% | 1 |
| Apr 2026 | 3.6K | 1.5% | 4 | 201K | 84.9% | 1 |
| May 2026 | 2.4K | 1% | 4 | 201K | 87.2% | 1 |
| Jun 2026 | 1.9K | 0.99% | 4 | 165K | 85.8% | 1 |
| Jul 2026 | 1.6K | 0.83% | 4 | 165K | 85.3% | 1 |
| Aug 2026 | 1.9K | 0.57% | 4 | 301K | 90.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blur’s and OpenSea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blur**: Measured on the search term “blur nft”.
- **OpenSea**: Measured on the search term “opensea”.

- [Blur profile](/demand/global-en/brands/blur)
- [OpenSea profile](/demand/global-en/brands/opensea)
- [All NFT marketplaces worldwide](/demand/global-en/categories/nft-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blur or OpenSea?

In August 2026, OpenSea had more branded searches than Blur among NFT marketplaces worldwide. OpenSea was estimated to have 301K branded searches compared to Blur’s 1.9K, and held a 90.5% Share of Search versus Blur’s 0.57%.

## Cite this page

Brandwave. "Blur vs OpenSea: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blur-vs-opensea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blur-vs-opensea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.