---
title: "Blundstone vs Naturalizer: Which is searched more?"
description: "Is Blundstone or Naturalizer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blundstone-vs-naturalizer"
publisher: "Brandwave"
---

# Blundstone vs Naturalizer: Which is searched more?

Is Blundstone or Naturalizer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blundstone and Naturalizer
- **Competitive set**: Ankle boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Blundstone Share of Search**: 8.5%
- **Naturalizer Share of Search**: 1.7%

## Is Blundstone or Naturalizer more popular in search?

- In September 2026, Blundstone had more branded searches than Naturalizer among ankle boots brands worldwide. Blundstone had about 450,000 branded searches, while Naturalizer had 90,500. Blundstone made up 8.5% of all ankle boots brand searches we track, and Naturalizer accounted for 1.7%.
- Blundstone was ahead of Naturalizer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among ankle boots brands worldwide moved from 11% to 8.5%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for ankle boots brands worldwide in September 2026?

- In September 2026, Blundstone gained share of searches among ankle boots brands worldwide, from 5.9% to 8.5%.
- Estimated monthly branded searches for Naturalizer worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Month by month

| Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Naturalizer estimated searches | Naturalizer Share of Search | Naturalizer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 11% | 4 | 110K | 1.8% | 7 |
| Nov 2025 | 1M | 13.1% | 4 | 110K | 1.4% | 8 |
| Dec 2025 | 823K | 11.9% | 4 | 90.5K | 1.3% | 8 |
| Jan 2026 | 550K | 9.8% | 4 | 74K | 1.3% | 8 |
| Feb 2026 | 368K | 8.8% | 4 | 74K | 1.8% | 7 |
| Mar 2026 | 301K | 6.4% | 4 | 90.5K | 1.9% | 7 |
| Apr 2026 | 246K | 5.7% | 5 | 90.5K | 2.1% | 7 |
| May 2026 | 246K | 5.7% | 5 | 90.5K | 2.1% | 7 |
| Jun 2026 | 201K | 5% | 5 | 74K | 1.9% | 8 |
| Jul 2026 | 201K | 4.9% | 5 | 74K | 1.8% | 8 |
| Aug 2026 | 301K | 5.9% | 4 | 90.5K | 1.8% | 7 |
| Sep 2026 | 450K | 8.5% | 4 | 90.5K | 1.7% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blundstone’s and Naturalizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blundstone**: Measured on the search term “blundstone”.
- **Naturalizer**: Measured on the search term “naturalizer”.

- [Blundstone profile](/demand/global-en/brands/blundstone)
- [Naturalizer profile](/demand/global-en/brands/naturalizer)
- [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Blundstone or Naturalizer more popular in search?

In September 2026, Blundstone had more branded searches than Naturalizer among ankle boots brands worldwide. Blundstone had about 450,000 branded searches, while Naturalizer had 90,500. Blundstone made up 8.5% of all ankle boots brand searches we track, and Naturalizer accounted for 1.7%.

## Cite this page

Brandwave. "Blundstone vs Naturalizer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blundstone-vs-naturalizer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blundstone-vs-naturalizer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.