---
title: "Blueland vs Jo Malone: Which is searched more?"
description: "Which is more popular in search, Blueland or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blueland-vs-jo-malone"
publisher: "Brandwave"
---

# Blueland vs Jo Malone: Which is searched more?

Which is more popular in search, Blueland or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blueland and Jo Malone
- **Competitive set**: Hand soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Blueland Share of Search**: 0.91%
- **Jo Malone Share of Search**: 12.4%

## Which is more popular in search, Blueland or Jo Malone?

- In September 2026, Jo Malone had more branded searches than Blueland among hand soap brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Blueland’s 49.5K, and held a 12.4% Share of Search versus Blueland’s 0.91%.
- Jo Malone was ahead of Blueland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among hand soap brands worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide moved from 12.2% to 12.4%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for hand soap brands worldwide in September 2026?

- Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Month by month

| Month | Blueland estimated searches | Blueland Share of Search | Blueland rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 1.1% | 7 | 673K | 12.2% | 5 |
| Nov 2025 | 74K | 0.97% | 7 | 1M | 13.2% | 5 |
| Dec 2025 | 60.5K | 0.73% | 7 | 1.2M | 14.8% | 5 |
| Jan 2026 | 74K | 1.3% | 7 | 673K | 11.9% | 5 |
| Feb 2026 | 60.5K | 1.3% | 7 | 550K | 11.4% | 5 |
| Mar 2026 | 74K | 1.3% | 7 | 673K | 12.2% | 5 |
| Apr 2026 | 74K | 1.5% | 7 | 673K | 13.5% | 5 |
| May 2026 | 60.5K | 1.1% | 7 | 673K | 12.6% | 5 |
| Jun 2026 | 60.5K | 1.2% | 7 | 550K | 10.9% | 5 |
| Jul 2026 | 60.5K | 1.2% | 7 | 550K | 10.8% | 5 |
| Aug 2026 | 60.5K | 1.1% | 7 | 673K | 12.3% | 5 |
| Sep 2026 | 49.5K | 0.91% | 7 | 673K | 12.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blueland’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blueland**: Measured on the search term “blueland”.
- **Jo Malone**: Measured on the search term “jomalone”.

- [Blueland profile](/demand/global-en/brands/blueland)
- [Jo Malone profile](/demand/global-en/brands/jo-malone)
- [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blueland or Jo Malone?

In September 2026, Jo Malone had more branded searches than Blueland among hand soap brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Blueland’s 49.5K, and held a 12.4% Share of Search versus Blueland’s 0.91%.

## Cite this page

Brandwave. "Blueland vs Jo Malone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blueland-vs-jo-malone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blueland-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.