---
title: "Blueland vs Homethings: Which is more popular by branded search?"
description: "Which is more popular in search, Blueland or Homethings? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blueland-vs-homethings"
publisher: "Brandwave"
---

# Blueland vs Homethings: Which is more popular by branded search?

Which is more popular in search, Blueland or Homethings? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blueland and Homethings
- **Competitive set**: Refillable home cleaning brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Blueland Share of Search**: 47.1%
- **Homethings Share of Search**: 4.1%

## Which is more popular in search, Blueland or Homethings?

- In August 2026, Blueland had more branded searches than Homethings among refillable home cleaning brands worldwide. Blueland was estimated to have 63.1K branded searches compared to Homethings’ 5.4K, and held a 47.1% Share of Search versus Homethings’ 4.1%.
- Blueland was ahead of Homethings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide moved from 44.1% to 47.1%, and its estimated monthly branded searches moved from 63.2K to 63.1K.
- Across the 11 months ending August 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for refillable home cleaning brands worldwide in August 2026?

- Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.

## Month by month

| Month | Blueland estimated searches | Blueland Share of Search | Blueland rank | Homethings estimated searches | Homethings Share of Search | Homethings rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 63.2K | 44.1% | 1 | 5.4K | 3.8% | 5 |
| Nov 2025 | 77.1K | 45.1% | 1 | 6.6K | 3.9% | 4 |
| Dec 2025 | 63.9K | 44.9% | 1 | 5.4K | 3.8% | 4 |
| Jan 2026 | 80.7K | 45.7% | 1 | 6.6K | 3.8% | 4 |
| Feb 2026 | 65.4K | 48.3% | 1 | 5.4K | 4% | 4 |
| Mar 2026 | 78.1K | 47.7% | 1 | 6.6K | 4% | 5 |
| Apr 2026 | 78.4K | 47.4% | 1 | 6.6K | 4% | 4 |
| May 2026 | 63.6K | 43.2% | 2 | 5.4K | 3.7% | 5 |
| Jun 2026 | 62.3K | 46.3% | 1 | 5.4K | 4% | 4 |
| Jul 2026 | 62.4K | 46.9% | 1 | 5.4K | 4.1% | 4 |
| Aug 2026 | 63.1K | 47.1% | 1 | 5.4K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blueland’s and Homethings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blueland**: Measured on the search terms “blueland”, “blueland cleaners”, “blueland cleaning”, “blueland cleaning products”, “blueland com”, “cleaner blueland” and “cleaning products blueland”, summed into one figure.
- **Homethings**: Measured on the search terms “gethomethings com”, “homethings” and “homethings cleaning”, summed into one figure.

- [Blueland profile](/demand/global-en/brands/blueland)
- [Homethings profile](/demand/global-en/brands/homethings)
- [All refillable home cleaning brands worldwide](/demand/global-en/categories/refillable-home-cleaning-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blueland or Homethings?

In August 2026, Blueland had more branded searches than Homethings among refillable home cleaning brands worldwide. Blueland was estimated to have 63.1K branded searches compared to Homethings’ 5.4K, and held a 47.1% Share of Search versus Homethings’ 4.1%.

## Cite this page

Brandwave. "Blueland vs Homethings: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blueland-vs-homethings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blueland-vs-homethings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.