--- title: "Bluehost vs WP Engine: Which is searched more?" description: "Is Bluehost or WP Engine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Managed WordPress hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bluehost-vs-wp-engine" publisher: "Brandwave" --- # Bluehost vs WP Engine: Which is searched more? Is Bluehost or WP Engine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Managed WordPress hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bluehost and WP Engine - **Competitive set**: Managed WordPress hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Bluehost Share of Search**: 34% - **WP Engine Share of Search**: 5.7% ## Is Bluehost or WP Engine more popular in search? - In September 2026, Bluehost had more branded searches than WP Engine among managed WordPress hosting platforms worldwide. Bluehost had about 201,000 branded searches, while WP Engine had 33,600. Bluehost made up 34% of all managed WordPress hosting platform searches we track, and WP Engine accounted for 5.7%. - Bluehost was ahead of WP Engine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bluehost’s share of searches among managed WordPress hosting platforms worldwide moved from 33.5% to 34%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, WP Engine’s share of searches among managed WordPress hosting platforms worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 34.2K to 33.6K. ## Top managed WordPress hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WP Engine appeared in all five answers. Bluehost was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. WP Engine was listed before Bluehost in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WP Engine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kinsta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SiteGround | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cloudways | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bluehost | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Pressable | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Flywheel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about managed WordPress hosting platforms - Asked ChatGPT "Which managed WordPress hosting platform should I use?": 1. Kinsta, 2. WP Engine, 3. Cloudways, 4. Pressable - Asked ChatGPT "What are the best managed WordPress hosting platforms?": 1. Kinsta, 2. WP Engine, 3. Pressable, 4. Cloudways, 5. SiteGround - Asked ChatGPT "What's the best managed WordPress hosting platform for a WordPress site?": 1. Kinsta, 2. WP Engine, 3. SiteGround, 4. Cloudways, 5. Pressable - Searched Google, AI Overview "managed wordpress hosting": 1. SiteGround, 2. Bluehost, 3. WP Engine, 4. Kinsta - Searched Google, AI Overview "wordpress site hosting": 1. SiteGround, 2. Bluehost, 3. WP Engine, 4. Cloudways Not named in any answer: Flywheel and Pagely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for managed WordPress hosting platforms worldwide in September 2026? - In September 2026, WP Engine overtook Kinsta to rank 4th among managed WordPress hosting platforms worldwide, with 5.7% of the searches. ## Month by month | Month | Bluehost estimated searches | Bluehost Share of Search | Bluehost rank | WP Engine estimated searches | WP Engine Share of Search | WP Engine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 33.5% | 2 | 34.2K | 5.7% | 5 | | Nov 2025 | 201K | 34.3% | 2 | 27.6K | 4.7% | 5 | | Dec 2025 | 201K | 34.3% | 2 | 28K | 4.8% | 5 | | Jan 2026 | 201K | 31% | 2 | 33.9K | 5.2% | 4 | | Feb 2026 | 201K | 31% | 2 | 33.9K | 5.2% | 4 | | Mar 2026 | 201K | 29.9% | 2 | 33.9K | 5.1% | 5 | | Apr 2026 | 201K | 30.2% | 2 | 33.7K | 5.1% | 4 | | May 2026 | 201K | 33.3% | 2 | 27.8K | 4.6% | 5 | | Jun 2026 | 165K | 30% | 2 | 27.6K | 5% | 5 | | Jul 2026 | 165K | 30% | 2 | 27.5K | 5% | 5 | | Aug 2026 | 201K | 34.3% | 2 | 27.6K | 4.7% | 5 | | Sep 2026 | 201K | 34% | 2 | 33.6K | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bluehost’s and WP Engine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bluehost**: Measured on the search term “bluehost”. - **WP Engine**: Measured on the search terms “hosting wp engine”, “wp engine”, “wp engine hosting”, “wp engine platform”, “wp engine wordpress” and “wpengine”, summed into one figure. - [Bluehost profile](/demand/global-en/brands/bluehost) - [WP Engine profile](/demand/global-en/brands/wp-engine) - [All managed WordPress hosting platforms worldwide](/demand/global-en/categories/managed-wordpress-hosting-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bluehost or WP Engine more popular in search? In September 2026, Bluehost had more branded searches than WP Engine among managed WordPress hosting platforms worldwide. Bluehost had about 201,000 branded searches, while WP Engine had 33,600. Bluehost made up 34% of all managed WordPress hosting platform searches we track, and WP Engine accounted for 5.7%. ## Cite this page Brandwave. "Bluehost vs WP Engine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bluehost-vs-wp-engine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bluehost-vs-wp-engine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.