---
title: "Blue vs MAC: Which is searched more?"
description: "Which is more popular in search, Blue or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blue-microphones-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Blue vs MAC: Which is searched more?

Which is more popular in search, Blue or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue and MAC
- **Competitive set**: Eyeshadow palette brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Blue Share of Search**: 2.6%
- **MAC Share of Search**: 2.2%

## Which is more popular in search, Blue or MAC?

- In September 2026, Blue had more branded searches than MAC among eyeshadow palette brands worldwide. Blue was estimated to have 88.8K branded searches compared to MAC’s 74K, and held a 2.6% Share of Search versus MAC’s 2.2%.
- Blue was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among eyeshadow palette brands worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eyeshadow palette brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for eyeshadow palette brands worldwide in September 2026?

- Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

## Month by month

| Month | Blue estimated searches | Blue Share of Search | Blue rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 109K | 2.7% | 7 | 74K | 1.8% | 8 |
| Nov 2025 | 128K | 1.4% | 7 | 110K | 1.2% | 8 |
| Dec 2025 | 132K | 2.5% | 7 | 110K | 2.1% | 8 |
| Jan 2026 | 132K | 3.1% | 7 | 74K | 1.8% | 8 |
| Feb 2026 | 109K | 3.4% | 7 | 74K | 2.3% | 8 |
| Mar 2026 | 109K | 3.2% | 7 | 74K | 2.2% | 8 |
| Apr 2026 | 92.1K | 3% | 7 | 74K | 2.4% | 8 |
| May 2026 | 88.8K | 2.8% | 7 | 74K | 2.3% | 8 |
| Jun 2026 | 88.8K | 3% | 7 | 60.5K | 2.1% | 8 |
| Jul 2026 | 105K | 3% | 7 | 74K | 2.1% | 8 |
| Aug 2026 | 109K | 3% | 7 | 74K | 2% | 8 |
| Sep 2026 | 88.8K | 2.6% | 7 | 74K | 2.2% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure.
- **MAC**: Measured on the search term “mac makeup”.

- [Blue profile](/demand/global-en/brands/blue-microphones)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue or MAC?

In September 2026, Blue had more branded searches than MAC among eyeshadow palette brands worldwide. Blue was estimated to have 88.8K branded searches compared to MAC’s 74K, and held a 2.6% Share of Search versus MAC’s 2.2%.

## Cite this page

Brandwave. "Blue vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-microphones-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-microphones-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.