--- title: "Blue Lizard vs Nivea: Which is searched more?" description: "Is Blue Lizard or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-nivea" publisher: "Brandwave" --- # Blue Lizard vs Nivea: Which is searched more? Is Blue Lizard or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Lizard and Nivea - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Sep 2026 - **Blue Lizard Share of Search**: 0.63% - **Nivea Share of Search**: 18.1% ## Is Blue Lizard or Nivea more popular in search? - In September 2026, Nivea had more branded searches than Blue Lizard among sunscreen brands worldwide. Nivea had about 783,000 branded searches, while Blue Lizard had 27,100. Nivea made up 18.1% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. - Nivea was ahead of Blue Lizard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K. - Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands worldwide moved from 15.7% to 18.1%, and its estimated monthly branded searches moved from 660K to 783K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nivea did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Blue Lizard | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Supergoop! | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Supergoop!, 5. Blue Lizard - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Nivea, Ultra Violette, Banana Boat, Bondi Sands, Sun Bum, Naked Sundays, Vacation and COOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in September 2026? - In September 2026, Nivea gained share of searches among sunscreen brands worldwide, from 15.8% to 18.1%. - Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026. ## Month by month | Month | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.23% | 12 | 660K | 15.7% | 3 | | Nov 2025 | 8.1K | 0.17% | 12 | 808K | 17.1% | 3 | | Dec 2025 | 9.9K | 0.21% | 12 | 685K | 14.7% | 3 | | Jan 2026 | 14.8K | 0.3% | 12 | 808K | 16.6% | 3 | | Feb 2026 | 14.8K | 0.32% | 12 | 685K | 14.9% | 3 | | Mar 2026 | 40.5K | 0.72% | 11 | 685K | 12.1% | 3 | | Apr 2026 | 49.5K | 0.86% | 11 | 685K | 11.9% | 3 | | May 2026 | 90.5K | 1.5% | 9 | 685K | 11.5% | 3 | | Jun 2026 | 135K | 2.5% | 9 | 660K | 12.3% | 3 | | Jul 2026 | 90.5K | 1.7% | 9 | 933K | 17.5% | 2 | | Aug 2026 | 49.5K | 0.97% | 10 | 808K | 15.8% | 3 | | Sep 2026 | 27.1K | 0.63% | 10 | 783K | 18.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Lizard’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - **Nivea**: Measured on the search terms “nivea” and “nivea creme”, summed into one figure. - [Blue Lizard profile](/demand/global-en/brands/blue-lizard) - [Nivea profile](/demand/global-en/brands/nivea) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Lizard or Nivea more popular in search? In September 2026, Nivea had more branded searches than Blue Lizard among sunscreen brands worldwide. Nivea had about 783,000 branded searches, while Blue Lizard had 27,100. Nivea made up 18.1% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. ## Cite this page Brandwave. "Blue Lizard vs Nivea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.