--- title: "Blue Lizard vs Neutrogena: Which is searched more?" description: "Is Blue Lizard or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-neutrogena" publisher: "Brandwave" --- # Blue Lizard vs Neutrogena: Which is searched more? Is Blue Lizard or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Lizard and Neutrogena - **Competitive set**: SPF brands - **Market**: Global - **Month measured**: Sep 2026 - **Blue Lizard Share of Search**: 0.44% - **Neutrogena Share of Search**: 14.1% ## Is Blue Lizard or Neutrogena more popular in search? - In September 2026, Neutrogena had more branded searches than Blue Lizard among SPF brands worldwide. Neutrogena had about 861,000 branded searches, while Blue Lizard had 27,100. Neutrogena made up 14.1% of all SPF brand searches we track, and Blue Lizard accounted for 0.44%. - Neutrogena was ahead of Blue Lizard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among SPF brands worldwide moved from 0.16% to 0.44%, and its estimated monthly branded searches moved from 9.9K to 27.1K. - Across the 12 months ending September 2026, Neutrogena’s share of searches among SPF brands worldwide moved from 14.8% to 14.1%, and its estimated monthly branded searches moved from 942K to 861K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Lizard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neutrogena was listed before Blue Lizard in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EltaMD | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supergoop! | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | CeraVe | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Blue Lizard | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Blue Lizard, 4. Neutrogena - Asked ChatGPT "What are the best SPF brands?": 1. La Roche-Posay, 2. EltaMD, 3. Beauty of Joseon, 4. Neutrogena, 5. CeraVe, 6. Supergoop!, 7. Blue Lizard - Asked ChatGPT "What's the best SPF brand for daily face protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe - Searched Google, AI Overview "spf brands": 1. EltaMD, 2. Supergoop!, 3. La Roche-Posay, 4. Neutrogena - Searched Google, AI Overview "best spf": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay Not named in any answer: Eucerin, COSRX and Bondi Sands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for SPF brands worldwide in September 2026? - In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%. - Blue Lizard’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.44% in September 2026. ## Month by month | Month | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.16% | 10 | 942K | 14.8% | 3 | | Nov 2025 | 8.1K | 0.11% | 10 | 942K | 12.9% | 3 | | Dec 2025 | 9.9K | 0.14% | 10 | 1M | 14.3% | 3 | | Jan 2026 | 14.8K | 0.2% | 10 | 1M | 14% | 3 | | Feb 2026 | 14.8K | 0.21% | 10 | 961K | 13.8% | 3 | | Mar 2026 | 40.5K | 0.5% | 10 | 1.1M | 13.3% | 3 | | Apr 2026 | 49.5K | 0.6% | 10 | 1.1M | 13.2% | 3 | | May 2026 | 90.5K | 1.1% | 9 | 1.1M | 13% | 3 | | Jun 2026 | 135K | 1.8% | 8 | 916K | 12.3% | 3 | | Jul 2026 | 90.5K | 1.3% | 8 | 886K | 12.5% | 3 | | Aug 2026 | 49.5K | 0.69% | 10 | 1.1M | 15.2% | 3 | | Sep 2026 | 27.1K | 0.44% | 10 | 861K | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Lizard’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure. - [Blue Lizard profile](/demand/global-en/brands/blue-lizard) - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [All SPF brands worldwide](/demand/global-en/categories/spf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Lizard or Neutrogena more popular in search? In September 2026, Neutrogena had more branded searches than Blue Lizard among SPF brands worldwide. Neutrogena had about 861,000 branded searches, while Blue Lizard had 27,100. Neutrogena made up 14.1% of all SPF brand searches we track, and Blue Lizard accounted for 0.44%. ## Cite this page Brandwave. "Blue Lizard vs Neutrogena: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.