--- title: "Blue Lizard vs La Roche-Posay: Which is searched more?" description: "Is Blue Lizard or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-la-roche-posay" publisher: "Brandwave" --- # Blue Lizard vs La Roche-Posay: Which is searched more? Is Blue Lizard or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Lizard and La Roche-Posay - **Competitive set**: SPF brands - **Market**: Global - **Month measured**: Sep 2026 - **Blue Lizard Share of Search**: 0.44% - **La Roche-Posay Share of Search**: 29.9% ## Is Blue Lizard or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Blue Lizard among SPF brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Blue Lizard had 27,100. La Roche-Posay made up 29.9% of all SPF brand searches we track, and Blue Lizard accounted for 0.44%. - La Roche-Posay was ahead of Blue Lizard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among SPF brands worldwide moved from 0.16% to 0.44%, and its estimated monthly branded searches moved from 9.9K to 27.1K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands worldwide moved from 28.7% to 29.9%, and its estimated monthly branded searches held steady at 1.8M. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Blue Lizard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Blue Lizard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EltaMD | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supergoop! | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | CeraVe | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Blue Lizard | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Blue Lizard, 4. Neutrogena - Asked ChatGPT "What are the best SPF brands?": 1. La Roche-Posay, 2. EltaMD, 3. Beauty of Joseon, 4. Neutrogena, 5. CeraVe, 6. Supergoop!, 7. Blue Lizard - Asked ChatGPT "What's the best SPF brand for daily face protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe - Searched Google, AI Overview "spf brands": 1. EltaMD, 2. Supergoop!, 3. La Roche-Posay, 4. Neutrogena - Searched Google, AI Overview "best spf": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay Not named in any answer: Eucerin, COSRX and Bondi Sands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for SPF brands worldwide in September 2026? - In September 2026, La Roche-Posay lost share of searches among SPF brands worldwide, from 31.3% to 29.9%. - Blue Lizard’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.44% in September 2026. ## Month by month | Month | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.16% | 10 | 1.8M | 28.7% | 2 | | Nov 2025 | 8.1K | 0.11% | 10 | 2.2M | 30.6% | 1 | | Dec 2025 | 9.9K | 0.14% | 10 | 2.2M | 31.7% | 1 | | Jan 2026 | 14.8K | 0.2% | 10 | 2.2M | 31% | 1 | | Feb 2026 | 14.8K | 0.21% | 10 | 2.2M | 32.2% | 1 | | Mar 2026 | 40.5K | 0.5% | 10 | 2.7M | 33.7% | 1 | | Apr 2026 | 49.5K | 0.6% | 10 | 2.7M | 33.4% | 1 | | May 2026 | 90.5K | 1.1% | 9 | 2.7M | 33% | 1 | | Jun 2026 | 135K | 1.8% | 8 | 2.2M | 30.2% | 1 | | Jul 2026 | 90.5K | 1.3% | 8 | 2.2M | 31.6% | 1 | | Aug 2026 | 49.5K | 0.69% | 10 | 2.2M | 31.3% | 1 | | Sep 2026 | 27.1K | 0.44% | 10 | 1.8M | 29.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Lizard’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [Blue Lizard profile](/demand/global-en/brands/blue-lizard) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All SPF brands worldwide](/demand/global-en/categories/spf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Lizard or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Blue Lizard among SPF brands worldwide. La Roche-Posay had about 1.8 million branded searches, while Blue Lizard had 27,100. La Roche-Posay made up 29.9% of all SPF brand searches we track, and Blue Lizard accounted for 0.44%. ## Cite this page Brandwave. "Blue Lizard vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-lizard-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.