---
title: "Blue Diamond vs Squire's: Which is more popular by branded search?"
description: "Which is more popular in search, Blue Diamond or Squire's? Compare estimated monthly branded-search demand and Share of Search inside the Garden centres set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-squires"
publisher: "Brandwave"
---

# Blue Diamond vs Squire's: Which is more popular by branded search?

Which is more popular in search, Blue Diamond or Squire's? Compare estimated monthly branded-search demand and Share of Search inside the Garden centres set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Diamond and Squire's
- **Competitive set**: Garden centres
- **Market**: Global
- **Month measured**: Aug 2026
- **Blue Diamond Share of Search**: 8%
- **Squire's Share of Search**: 26.5%

## Which is more popular in search, Blue Diamond or Squire's?

- In August 2026, Squire's had more branded searches than Blue Diamond among garden centres worldwide. Squire's was estimated to have 74K branded searches compared to Blue Diamond’s 22.2K, and held a 26.5% Share of Search versus Blue Diamond’s 8%.
- Squire's was ahead of Blue Diamond in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide moved from 7% to 8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Squire's’ estimated Share of Search among garden centres worldwide moved from 23.2% to 26.5%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for garden centres worldwide in August 2026?

Neither Blue Diamond nor Squire's moved beyond provider rounding among garden centres in Aug 2026.

## Month by month

| Month | Blue Diamond estimated searches | Blue Diamond Share of Search | Blue Diamond rank | Squire's estimated searches | Squire's Share of Search | Squire's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 7% | 4 | 74K | 23.2% | 2 |
| Nov 2025 | 22.2K | 5.8% | 5 | 90.5K | 23.7% | 2 |
| Dec 2025 | 22.2K | 5.8% | 5 | 90.5K | 23.7% | 2 |
| Jan 2026 | 27.1K | 11.3% | 3 | 60.5K | 25.3% | 2 |
| Feb 2026 | 22.2K | 9.6% | 3 | 60.5K | 26.2% | 2 |
| Mar 2026 | 22.2K | 6.2% | 5 | 110K | 30.6% | 2 |
| Apr 2026 | 22.2K | 6.3% | 5 | 110K | 31.1% | 2 |
| May 2026 | 22.2K | 6.1% | 5 | 110K | 30.1% | 2 |
| Jun 2026 | 18.1K | 6.1% | 5 | 90.5K | 30.6% | 2 |
| Jul 2026 | 22.2K | 8% | 4 | 74K | 26.5% | 2 |
| Aug 2026 | 22.2K | 8% | 4 | 74K | 26.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Diamond’s and Squire's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Diamond**: Measured on the search term “blue diamond almonds”.
- **Squire's**: Measured on the search term “squires garden”.

- [Blue Diamond profile](/demand/global-en/brands/blue-diamond)
- [Squire's profile](/demand/global-en/brands/squires)
- [All garden centres worldwide](/demand/global-en/categories/garden-centres): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Diamond or Squire's?

In August 2026, Squire's had more branded searches than Blue Diamond among garden centres worldwide. Squire's was estimated to have 74K branded searches compared to Blue Diamond’s 22.2K, and held a 26.5% Share of Search versus Blue Diamond’s 8%.

## Cite this page

Brandwave. "Blue Diamond vs Squire's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-squires

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-squires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.