---
title: "Blue Diamond vs Kirkland Signature: Which is more popular by branded search?"
description: "Which is more popular in search, Blue Diamond or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-kirkland-signature"
publisher: "Brandwave"
---

# Blue Diamond vs Kirkland Signature: Which is more popular by branded search?

Which is more popular in search, Blue Diamond or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Diamond and Kirkland Signature
- **Competitive set**: Nuts
- **Market**: Global
- **Month measured**: Aug 2026
- **Blue Diamond Share of Search**: 14%
- **Kirkland Signature Share of Search**: 69.6%

## Which is more popular in search, Blue Diamond or Kirkland Signature?

- In August 2026, Kirkland Signature had more branded searches than Blue Diamond among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Blue Diamond’s 22.2K, and held a 69.6% Share of Search versus Blue Diamond’s 14%.
- Kirkland Signature was ahead of Blue Diamond in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Diamond’s estimated Share of Search among nuts worldwide moved from 19.6% to 14%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide moved from 53.5% to 69.6%, and its estimated monthly branded searches moved from 60.5K to 110K.

## How did search popularity change for nuts worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 50.9% to 69.6%.
- In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 22.8% to 14%.

## Month by month

| Month | Blue Diamond estimated searches | Blue Diamond Share of Search | Blue Diamond rank | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 19.6% | 2 | 60.5K | 53.5% | 1 |
| Nov 2025 | 22.2K | 14% | 2 | 110K | 69.2% | 1 |
| Dec 2025 | 22.2K | 13.1% | 3 | 110K | 65% | 1 |
| Jan 2026 | 27.1K | 20.5% | 2 | 74K | 56.1% | 1 |
| Feb 2026 | 22.2K | 17.6% | 2 | 74K | 58.6% | 1 |
| Mar 2026 | 22.2K | 11.8% | 2 | 135K | 71.8% | 1 |
| Apr 2026 | 22.2K | 19.7% | 2 | 60.5K | 53.7% | 1 |
| May 2026 | 22.2K | 19.8% | 2 | 60.5K | 53.8% | 1 |
| Jun 2026 | 18.1K | 17.2% | 2 | 60.5K | 57.6% | 1 |
| Jul 2026 | 22.2K | 22.8% | 2 | 49.5K | 50.9% | 1 |
| Aug 2026 | 22.2K | 14% | 2 | 110K | 69.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Diamond’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Diamond**: Measured on the search term “blue diamond almonds”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.

- [Blue Diamond profile](/demand/global-en/brands/blue-diamond)
- [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature)
- [All nuts worldwide](/demand/global-en/categories/nuts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Diamond or Kirkland Signature?

In August 2026, Kirkland Signature had more branded searches than Blue Diamond among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Blue Diamond’s 22.2K, and held a 69.6% Share of Search versus Blue Diamond’s 14%.

## Cite this page

Brandwave. "Blue Diamond vs Kirkland Signature: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-kirkland-signature

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-diamond-vs-kirkland-signature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.