---
title: "Blue Apron vs Marley Spoon: Which is searched more?"
description: "Which is more popular in search, Blue Apron or Marley Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-marley-spoon"
publisher: "Brandwave"
---

# Blue Apron vs Marley Spoon: Which is searched more?

Which is more popular in search, Blue Apron or Marley Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Apron and Marley Spoon
- **Competitive set**: Meal kit services
- **Market**: Global
- **Month measured**: Sep 2026
- **Blue Apron Share of Search**: 7.3%
- **Marley Spoon Share of Search**: 4.9%

## Which is more popular in search, Blue Apron or Marley Spoon?

- In September 2026, Blue Apron had more branded searches than Marley Spoon among meal kit services worldwide. Blue Apron was estimated to have 90.5K branded searches compared to Marley Spoon’s 60.5K, and held a 7.3% Share of Search versus Marley Spoon’s 4.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Marley Spoon took it in February 2026, Blue Apron took it in May 2026.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide moved from 11.8% to 7.3%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services worldwide moved from 5.3% to 4.9%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for meal kit services worldwide in September 2026?

- In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search.
- In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%.
- In September 2026, Marley Spoon lost estimated Share of Search among meal kit services worldwide, from 7.5% to 4.9%.

## Month by month

| Month | Blue Apron estimated searches | Blue Apron Share of Search | Blue Apron rank | Marley Spoon estimated searches | Marley Spoon Share of Search | Marley Spoon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 11.8% | 3 | 74K | 5.3% | 5 |
| Nov 2025 | 110K | 8.9% | 3 | 60.5K | 4.9% | 5 |
| Dec 2025 | 110K | 10.1% | 3 | 49.5K | 4.5% | 5 |
| Jan 2026 | 165K | 9.3% | 4 | 110K | 6.2% | 5 |
| Feb 2026 | 74K | 6.3% | 5 | 90.5K | 7.8% | 4 |
| Mar 2026 | 90.5K | 7.6% | 4 | 90.5K | 7.6% | 5 |
| Apr 2026 | 74K | 8.5% | 4 | 74K | 8.5% | 5 |
| May 2026 | 74K | 9.5% | 4 | 60.5K | 7.8% | 5 |
| Jun 2026 | 90.5K | 11.7% | 3 | 60.5K | 7.8% | 5 |
| Jul 2026 | 60.5K | 9.1% | 4 | 49.5K | 7.4% | 5 |
| Aug 2026 | 110K | 11.1% | 3 | 74K | 7.5% | 5 |
| Sep 2026 | 90.5K | 7.3% | 4 | 60.5K | 4.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Apron’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Apron**: Measured on the search term “blue apron”.
- **Marley Spoon**: Measured on the search term “marley spoon”.

- [Blue Apron profile](/demand/global-en/brands/blue-apron)
- [Marley Spoon profile](/demand/global-en/brands/marley-spoon)
- [All meal kit services worldwide](/demand/global-en/categories/meal-kit-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Apron or Marley Spoon?

In September 2026, Blue Apron had more branded searches than Marley Spoon among meal kit services worldwide. Blue Apron was estimated to have 90.5K branded searches compared to Marley Spoon’s 60.5K, and held a 7.3% Share of Search versus Marley Spoon’s 4.9%.

## Cite this page

Brandwave. "Blue Apron vs Marley Spoon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-marley-spoon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-marley-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.