---
title: "Blue Apron vs Home Chef: Which is searched more?"
description: "Which is more popular in search, Blue Apron or Home Chef? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-home-chef"
publisher: "Brandwave"
---

# Blue Apron vs Home Chef: Which is searched more?

Which is more popular in search, Blue Apron or Home Chef? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Apron and Home Chef
- **Competitive set**: Meal kit services
- **Market**: Global
- **Month measured**: Sep 2026
- **Blue Apron Share of Search**: 7.3%
- **Home Chef Share of Search**: 29.8%

## Which is more popular in search, Blue Apron or Home Chef?

- In September 2026, Home Chef had more branded searches than Blue Apron among meal kit services worldwide. Home Chef was estimated to have 368K branded searches compared to Blue Apron’s 90.5K, and held a 29.8% Share of Search versus Blue Apron’s 7.3%.
- Home Chef was ahead of Blue Apron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide moved from 11.8% to 7.3%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services worldwide moved from 14.4% to 29.8%, and its estimated monthly branded searches moved from 201K to 368K.

## How did search popularity change for meal kit services worldwide in September 2026?

- In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search.
- In September 2026, Home Chef gained estimated Share of Search among meal kit services worldwide, from 24.8% to 29.8%.
- In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%.

## Month by month

| Month | Blue Apron estimated searches | Blue Apron Share of Search | Blue Apron rank | Home Chef estimated searches | Home Chef Share of Search | Home Chef rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 11.8% | 3 | 201K | 14.4% | 2 |
| Nov 2025 | 110K | 8.9% | 3 | 135K | 10.9% | 2 |
| Dec 2025 | 110K | 10.1% | 3 | 165K | 15.2% | 2 |
| Jan 2026 | 165K | 9.3% | 4 | 246K | 13.9% | 3 |
| Feb 2026 | 74K | 6.3% | 5 | 165K | 14.1% | 3 |
| Mar 2026 | 90.5K | 7.6% | 4 | 201K | 16.9% | 2 |
| Apr 2026 | 74K | 8.5% | 4 | 165K | 18.9% | 2 |
| May 2026 | 74K | 9.5% | 4 | 165K | 21.2% | 2 |
| Jun 2026 | 90.5K | 11.7% | 3 | 165K | 21.3% | 2 |
| Jul 2026 | 60.5K | 9.1% | 4 | 165K | 24.8% | 2 |
| Aug 2026 | 110K | 11.1% | 3 | 246K | 24.8% | 2 |
| Sep 2026 | 90.5K | 7.3% | 4 | 368K | 29.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Apron’s and Home Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Apron**: Measured on the search term “blue apron”.
- **Home Chef**: Measured on the search term “home chef”.

- [Blue Apron profile](/demand/global-en/brands/blue-apron)
- [Home Chef profile](/demand/global-en/brands/home-chef)
- [All meal kit services worldwide](/demand/global-en/categories/meal-kit-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Apron or Home Chef?

In September 2026, Home Chef had more branded searches than Blue Apron among meal kit services worldwide. Home Chef was estimated to have 368K branded searches compared to Blue Apron’s 90.5K, and held a 29.8% Share of Search versus Blue Apron’s 7.3%.

## Cite this page

Brandwave. "Blue Apron vs Home Chef: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-home-chef

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blue-apron-vs-home-chef. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.