---
title: "Bloomsbury vs Simon & Schuster: Which is more popular by branded search?"
description: "Which is more popular in search, Bloomsbury or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bloomsbury-vs-simon-schuster"
publisher: "Brandwave"
---

# Bloomsbury vs Simon & Schuster: Which is more popular by branded search?

Which is more popular in search, Bloomsbury or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bloomsbury and Simon & Schuster
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Bloomsbury Share of Search**: 8%
- **Simon & Schuster Share of Search**: 17.9%

## Which is more popular in search, Bloomsbury or Simon & Schuster?

- In August 2026, Simon & Schuster had more branded searches than Bloomsbury among book publishers worldwide. Simon & Schuster was estimated to have 40.5K branded searches compared to Bloomsbury’s 18.1K, and held a 17.9% Share of Search versus Bloomsbury’s 8%.
- Simon & Schuster was ahead of Bloomsbury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bloomsbury’s estimated Share of Search among book publishers worldwide moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide moved from 19.4% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

## Month by month

| Month | Bloomsbury estimated searches | Bloomsbury Share of Search | Bloomsbury rank | Simon & Schuster estimated searches | Simon & Schuster Share of Search | Simon & Schuster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 7.1% | 4 | 49.5K | 19.4% | 3 |
| Nov 2025 | 18.1K | 7.8% | 4 | 49.5K | 21.3% | 3 |
| Dec 2025 | 14.8K | 6.7% | 4 | 40.5K | 18.4% | 3 |
| Jan 2026 | 18.1K | 6.7% | 4 | 49.5K | 18.4% | 3 |
| Feb 2026 | 18.1K | 8.5% | 4 | 40.5K | 19.1% | 3 |
| Mar 2026 | 27.1K | 10.7% | 4 | 49.5K | 19.6% | 3 |
| Apr 2026 | 18.1K | 7.7% | 4 | 40.5K | 17.2% | 3 |
| May 2026 | 14.8K | 7.1% | 4 | 40.5K | 19.4% | 3 |
| Jun 2026 | 18.1K | 9.5% | 4 | 33.1K | 17.3% | 3 |
| Jul 2026 | 18.1K | 8.4% | 4 | 40.5K | 18.9% | 3 |
| Aug 2026 | 18.1K | 8% | 4 | 40.5K | 17.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bloomsbury’s and Simon & Schuster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bloomsbury**: Measured on the search term “bloomsbury publishing”.
- **Simon & Schuster**: Measured on the search term “simon and schuster”.

- [Bloomsbury profile](/demand/global-en/brands/bloomsbury)
- [Simon & Schuster profile](/demand/global-en/brands/simon-schuster)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bloomsbury or Simon & Schuster?

In August 2026, Simon & Schuster had more branded searches than Bloomsbury among book publishers worldwide. Simon & Schuster was estimated to have 40.5K branded searches compared to Bloomsbury’s 18.1K, and held a 17.9% Share of Search versus Bloomsbury’s 8%.

## Cite this page

Brandwave. "Bloomsbury vs Simon & Schuster: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bloomsbury-vs-simon-schuster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bloomsbury-vs-simon-schuster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.