--- title: "Bloomreach vs Lytics: Which is searched more?" description: "Is Bloomreach or Lytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bloomreach-vs-lytics" publisher: "Brandwave" --- # Bloomreach vs Lytics: Which is searched more? Is Bloomreach or Lytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bloomreach and Lytics - **Competitive set**: Customer data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Bloomreach Share of Search**: 27.9% - **Lytics Share of Search**: 41.7% ## Is Bloomreach or Lytics more popular in search? - In September 2026, Lytics had more branded searches than Bloomreach among customer data platforms worldwide. Lytics had about 27,100 branded searches, while Bloomreach had 18,100. Lytics made up 41.7% of all customer data platform searches we track, and Bloomreach accounted for 27.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Bloomreach took it in July 2026, Lytics took it in September 2026. - Across the 12 months ending September 2026, Bloomreach’s share of searches among customer data platforms worldwide moved from 21.8% to 27.9%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Lytics’ share of searches among customer data platforms worldwide moved from 39.9% to 41.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top customer data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bloomreach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lytics did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twilio Segment | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hightouch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tealium | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bloomreach | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | RudderStack | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Lytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | mParticle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueshift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer data platforms - Asked ChatGPT "Which customer data platform should I use?": 1. Twilio Segment, 2. Hightouch, 3. Tealium - Asked ChatGPT "What are the best customer data platforms?": 1. Twilio Segment, 2. Hightouch, 3. Tealium - Asked ChatGPT "What's the best customer data platform for unified customer data?": 1. Twilio Segment, 2. Tealium, 3. Hightouch - Searched Google, AI Overview "customer data platform": 1. Twilio Segment, 2. Tealium, 3. Hightouch, 4. RudderStack - Searched Google, AI Overview "best cdp platform": 1. Twilio Segment, 2. Hightouch, 3. Bloomreach, 4. Tealium Not named in any answer: Lytics, mParticle and Blueshift. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer data platforms worldwide in September 2026? - In September 2026, Lytics overtook Bloomreach to become the leader among customer data platforms worldwide, with 41.7% of the searches. - In September 2026, Bloomreach lost share of searches among customer data platforms worldwide, from 30.1% to 27.9%. ## Month by month | Month | Bloomreach estimated searches | Bloomreach Share of Search | Bloomreach rank | Lytics estimated searches | Lytics Share of Search | Lytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 21.8% | 2 | 33.1K | 39.9% | 1 | | Nov 2025 | 14.8K | 21.4% | 2 | 27.1K | 39.1% | 1 | | Dec 2025 | 12.1K | 19.7% | 2 | 27.1K | 44% | 1 | | Jan 2026 | 18.1K | 25.4% | 2 | 27.1K | 38.1% | 1 | | Feb 2026 | 18.1K | 25.9% | 2 | 27.1K | 38.7% | 1 | | Mar 2026 | 18.1K | 24.9% | 2 | 27.1K | 37.3% | 1 | | Apr 2026 | 18.1K | 24.4% | 2 | 33.1K | 44.6% | 1 | | May 2026 | 14.8K | 22.9% | 2 | 27.1K | 41.9% | 1 | | Jun 2026 | 14.8K | 28.8% | 1 | 14.8K | 28.8% | 2 | | Jul 2026 | 14.8K | 30.6% | 1 | 12.1K | 25% | 2 | | Aug 2026 | 14.8K | 30.1% | 1 | 14.8K | 30.1% | 2 | | Sep 2026 | 18.1K | 27.9% | 2 | 27.1K | 41.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bloomreach’s and Lytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bloomreach**: Measured on the search term “bloomreach”. - **Lytics**: Measured on the search term “lytics”. - [Bloomreach profile](/demand/global-en/brands/bloomreach) - [Lytics profile](/demand/global-en/brands/lytics) - [All customer data platforms worldwide](/demand/global-en/categories/customer-data-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bloomreach or Lytics more popular in search? In September 2026, Lytics had more branded searches than Bloomreach among customer data platforms worldwide. Lytics had about 27,100 branded searches, while Bloomreach had 18,100. Lytics made up 41.7% of all customer data platform searches we track, and Bloomreach accounted for 27.9%. ## Cite this page Brandwave. "Bloomreach vs Lytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bloomreach-vs-lytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bloomreach-vs-lytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.