---
title: "Bloom & Wild vs FTD: Which is more popular by branded search?"
description: "Which is more popular in search, Bloom & Wild or FTD? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bloom-and-wild-vs-ftd"
publisher: "Brandwave"
---

# Bloom & Wild vs FTD: Which is more popular by branded search?

Which is more popular in search, Bloom & Wild or FTD? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bloom & Wild and FTD
- **Competitive set**: Flower delivery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bloom & Wild Share of Search**: 17.2%
- **FTD Share of Search**: 17.2%

## Which is more popular in search, Bloom & Wild or FTD?

- In August 2026, Bloom & Wild and FTD were level on Share of Search among flower delivery platforms worldwide, with an estimated 165K branded searches each, at 17.2% estimated Share of Search each.
- The lead changed hands 3 times in the 11 months ending August 2026: Bloom & Wild took it in March 2026, FTD took it in April 2026, Bloom & Wild took it in June 2026.
- Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide moved from 16% to 17.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for flower delivery platforms worldwide in August 2026?

- In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.
- In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

## Month by month

| Month | Bloom & Wild estimated searches | Bloom & Wild Share of Search | Bloom & Wild rank | FTD estimated searches | FTD Share of Search | FTD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 16% | 3 | 201K | 19.4% | 2 |
| Nov 2025 | 201K | 19.2% | 2 | 201K | 19.2% | 3 |
| Dec 2025 | 246K | 18.4% | 2 | 246K | 18.4% | 3 |
| Jan 2026 | 165K | 13.4% | 3 | 301K | 24.4% | 2 |
| Feb 2026 | 246K | 14.4% | 3 | 246K | 14.4% | 4 |
| Mar 2026 | 368K | 24.5% | 2 | 201K | 13.4% | 3 |
| Apr 2026 | 165K | 13.6% | 4 | 246K | 20.3% | 2 |
| May 2026 | 201K | 12.3% | 4 | 246K | 15% | 3 |
| Jun 2026 | 201K | 20.6% | 2 | 165K | 16.9% | 3 |
| Jul 2026 | 165K | 19.3% | 2 | 165K | 19.3% | 3 |
| Aug 2026 | 165K | 17.2% | 2 | 165K | 17.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bloom & Wild’s and FTD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bloom & Wild**: Measured on the search term “bloom & wild”.
- **FTD**: Measured on the search term “ftd”.

- [Bloom & Wild profile](/demand/global-en/brands/bloom-and-wild)
- [FTD profile](/demand/global-en/brands/ftd)
- [All flower delivery platforms worldwide](/demand/global-en/categories/flower-delivery-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bloom & Wild or FTD?

In August 2026, Bloom & Wild and FTD were level on Share of Search among flower delivery platforms worldwide, with an estimated 165K branded searches each, at 17.2% estimated Share of Search each.

## Cite this page

Brandwave. "Bloom & Wild vs FTD: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bloom-and-wild-vs-ftd

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bloom-and-wild-vs-ftd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.