---
title: "Blogger vs Squarespace: Which is more popular by branded search?"
description: "Which is more popular in search, Blogger or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blogger-vs-squarespace"
publisher: "Brandwave"
---

# Blogger vs Squarespace: Which is more popular by branded search?

Which is more popular in search, Blogger or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blogger and Squarespace
- **Competitive set**: Blog hosting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Blogger Share of Search**: <0.01%
- **Squarespace Share of Search**: 22.2%

## Which is more popular in search, Blogger or Squarespace?

- In August 2026, Squarespace had more branded searches than Blogger among blog hosting platforms worldwide. Squarespace was estimated to have 1.3M branded searches compared to Blogger’s 170, and held a 22.2% Share of Search versus Blogger’s <0.01%.
- Squarespace was ahead of Blogger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blogger’s estimated Share of Search among blog hosting platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide moved from 19.9% to 22.2%, and its estimated monthly branded searches moved from 1.5M to 1.3M.

## How did search popularity change for blog hosting platforms worldwide in August 2026?

- In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
- In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
- Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Month by month

| Month | Blogger estimated searches | Blogger Share of Search | Blogger rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | <0.01% | 5 | 1.5M | 19.9% | 3 |
| Nov 2025 | 170 | <0.01% | 5 | 1.3M | 18% | 3 |
| Dec 2025 | 320 | <0.01% | 5 | 1.2M | 19.5% | 3 |
| Jan 2026 | 880 | 0.01% | 5 | 1.5M | 20.8% | 3 |
| Feb 2026 | 210 | <0.01% | 5 | 1.5M | 20.5% | 3 |
| Mar 2026 | 260 | <0.01% | 5 | 1.9M | 23.5% | 3 |
| Apr 2026 | 170 | <0.01% | 5 | 1.5M | 20.6% | 3 |
| May 2026 | 170 | <0.01% | 5 | 1.6M | 21.8% | 3 |
| Jun 2026 | 210 | <0.01% | 5 | 1.6M | 24.4% | 3 |
| Jul 2026 | 390 | <0.01% | 5 | 1.6M | 25.8% | 2 |
| Aug 2026 | 170 | <0.01% | 5 | 1.3M | 22.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blogger’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blogger**: Measured on the search term “blogger platform”.
- **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure.

- [Blogger profile](/demand/global-en/brands/blogger)
- [Squarespace profile](/demand/global-en/brands/squarespace)
- [All blog hosting platforms worldwide](/demand/global-en/categories/blog-hosting-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blogger or Squarespace?

In August 2026, Squarespace had more branded searches than Blogger among blog hosting platforms worldwide. Squarespace was estimated to have 1.3M branded searches compared to Blogger’s 170, and held a 22.2% Share of Search versus Blogger’s <0.01%.

## Cite this page

Brandwave. "Blogger vs Squarespace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blogger-vs-squarespace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blogger-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.