---
title: "Bloem vs Lechuza: Which is more popular by branded search?"
description: "Which is more popular in search, Bloem or Lechuza? Compare estimated monthly branded-search demand and Share of Search inside the Planters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bloem-vs-lechuza"
publisher: "Brandwave"
---

# Bloem vs Lechuza: Which is more popular by branded search?

Which is more popular in search, Bloem or Lechuza? Compare estimated monthly branded-search demand and Share of Search inside the Planters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bloem and Lechuza
- **Competitive set**: Planters
- **Market**: Global
- **Month measured**: Aug 2026
- **Bloem Share of Search**: 3%
- **Lechuza Share of Search**: 10%

## Which is more popular in search, Bloem or Lechuza?

- In August 2026, Lechuza had more branded searches than Bloem among planters worldwide. Lechuza was estimated to have 1.6K branded searches compared to Bloem’s 480, and held a 10% Share of Search versus Bloem’s 3%.
- Lechuza was ahead of Bloem in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bloem’s estimated Share of Search among planters worldwide moved from 3.5% to 3%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Lechuza’s estimated Share of Search among planters worldwide moved from 9.5% to 10%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for planters worldwide in August 2026?

- Bloem’s estimated Share of Search among planters worldwide has lost ground for 3 months in a row, from 7.2% to 3% in August 2026.
- Estimated monthly branded searches for Lechuza worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

## Month by month

| Month | Bloem estimated searches | Bloem Share of Search | Bloem rank | Lechuza estimated searches | Lechuza Share of Search | Lechuza rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 3.5% | 4 | 1.3K | 9.5% | 3 |
| Nov 2025 | 390 | 2.6% | 4 | 1K | 6.7% | 2 |
| Dec 2025 | 210 | 1.7% | 5 | 880 | 7.3% | 2 |
| Jan 2026 | 320 | 2.5% | 5 | 1.3K | 10% | 2 |
| Feb 2026 | 390 | 2.5% | 5 | 1.3K | 8.4% | 2 |
| Mar 2026 | 880 | 5% | 4 | 1.9K | 10.8% | 2 |
| Apr 2026 | 1K | 4.8% | 4 | 1.9K | 9.1% | 3 |
| May 2026 | 1.6K | 7.2% | 4 | 2.4K | 10.8% | 2 |
| Jun 2026 | 1K | 5.8% | 4 | 1.9K | 11% | 2 |
| Jul 2026 | 590 | 3.1% | 4 | 1.9K | 9.9% | 2 |
| Aug 2026 | 480 | 3% | 4 | 1.6K | 10% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bloem’s and Lechuza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bloem**: Measured on the search term “bloem planters”.
- **Lechuza**: Measured on the search term “lechuza planters”.

- [Bloem profile](/demand/global-en/brands/bloem)
- [Lechuza profile](/demand/global-en/brands/lechuza)
- [All planters worldwide](/demand/global-en/categories/planters): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bloem or Lechuza?

In August 2026, Lechuza had more branded searches than Bloem among planters worldwide. Lechuza was estimated to have 1.6K branded searches compared to Bloem’s 480, and held a 10% Share of Search versus Bloem’s 3%.

## Cite this page

Brandwave. "Bloem vs Lechuza: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bloem-vs-lechuza

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bloem-vs-lechuza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.