--- title: "BLK vs Macron: Which is searched more?" description: "Is BLK or Macron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blk-vs-macron" publisher: "Brandwave" --- # BLK vs Macron: Which is searched more? Is BLK or Macron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BLK and Macron - **Competitive set**: Rugby gear brands - **Market**: Global - **Month measured**: Sep 2026 - **BLK Share of Search**: 5.3% - **Macron Share of Search**: 34.3% ## Is BLK or Macron more popular in search? - In September 2026, Macron had more branded searches than BLK among rugby gear brands worldwide. Macron had about 33,100 branded searches, while BLK had 5,120. Macron made up 34.3% of all rugby gear brand searches we track, and BLK accounted for 5.3%. - Macron was ahead of BLK in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BLK’s share of searches among rugby gear brands worldwide moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 5.3K to 5.1K. - Across the 12 months ending September 2026, Macron’s share of searches among rugby gear brands worldwide moved from 35.1% to 34.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top rugby gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macron was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BLK was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macron was listed before BLK in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canterbury | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gilbert | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Macron | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | BLK | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Kooga | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Steeden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rugby gear brands - Asked ChatGPT "Which rugby gear brand should I buy?": 1. Canterbury, 2. Gilbert, 3. Macron - Asked ChatGPT "What are the best rugby gear brands?": 1. Canterbury, 2. Gilbert - Asked ChatGPT "What's the best rugby gear brand for match day kit?": 1. Canterbury, 2. Gilbert, 3. BLK - Searched Google, AI Overview "rugby gear brands": 1. Canterbury, 2. Macron, 3. Gilbert - Searched Google, AI Overview "best rugby gear": 1. Gilbert, 2. Canterbury, 3. Kooga Not named in any answer: Steeden. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for rugby gear brands worldwide in September 2026? - In September 2026, Gilbert overtook BLK to rank 4th among rugby gear brands worldwide, with 6.8% of the searches. - In September 2026, Macron gained share of searches among rugby gear brands worldwide, from 30.4% to 34.3%. ## Month by month | Month | BLK estimated searches | BLK Share of Search | BLK rank | Macron estimated searches | Macron Share of Search | Macron rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 4.6% | 5 | 40.5K | 35.1% | 2 | | Nov 2025 | 6.4K | 2.5% | 5 | 33.1K | 12.7% | 2 | | Dec 2025 | 6.1K | 7.8% | 5 | 27.1K | 34.5% | 1 | | Jan 2026 | 6K | 8.1% | 4 | 27.1K | 36.8% | 1 | | Feb 2026 | 5.1K | 6.2% | 5 | 33.1K | 40.3% | 1 | | Mar 2026 | 6.1K | 6.7% | 5 | 33.1K | 36.5% | 1 | | Apr 2026 | 5.1K | 6.6% | 5 | 27.1K | 35% | 1 | | May 2026 | 5.1K | 6.1% | 5 | 27.1K | 32.4% | 1 | | Jun 2026 | 5.1K | 6.3% | 5 | 27.1K | 33.3% | 1 | | Jul 2026 | 6K | 6.3% | 4 | 33.1K | 35% | 1 | | Aug 2026 | 6.3K | 5.8% | 4 | 33.1K | 30.4% | 2 | | Sep 2026 | 5.1K | 5.3% | 5 | 33.1K | 34.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BLK’s and Macron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BLK**: Measured on the search terms “blk rugby” and “blk sport”, summed into one figure. - **Macron**: Measured on the search term “macron sportswear”. - [BLK profile](/demand/global-en/brands/blk) - [Macron profile](/demand/global-en/brands/macron) - [All rugby gear brands worldwide](/demand/global-en/categories/rugby-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BLK or Macron more popular in search? In September 2026, Macron had more branded searches than BLK among rugby gear brands worldwide. Macron had about 33,100 branded searches, while BLK had 5,120. Macron made up 34.3% of all rugby gear brand searches we track, and BLK accounted for 5.3%. ## Cite this page Brandwave. "BLK vs Macron: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blk-vs-macron This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blk-vs-macron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.