---
title: "Blistex vs ChapStick: Which is searched more?"
description: "Which is more popular in search, Blistex or ChapStick? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blistex-vs-chapstick"
publisher: "Brandwave"
---

# Blistex vs ChapStick: Which is searched more?

Which is more popular in search, Blistex or ChapStick? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blistex and ChapStick
- **Competitive set**: Lip care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Blistex Share of Search**: 18%
- **ChapStick Share of Search**: 26.9%

## Which is more popular in search, Blistex or ChapStick?

- In September 2026, ChapStick had more branded searches than Blistex among lip care brands worldwide. ChapStick was estimated to have 135K branded searches compared to Blistex’s 90.5K, and held a 26.9% Share of Search versus Blistex’s 18%.
- ChapStick was ahead of Blistex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blistex’s estimated Share of Search among lip care brands worldwide moved from 17.6% to 18%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide moved from 26.4% to 26.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for lip care brands worldwide in September 2026?

- In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
- In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.
- In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

## Month by month

| Month | Blistex estimated searches | Blistex Share of Search | Blistex rank | ChapStick estimated searches | ChapStick Share of Search | ChapStick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 17.6% | 4 | 165K | 26.4% | 2 |
| Nov 2025 | 135K | 16.1% | 4 | 201K | 23.9% | 2 |
| Dec 2025 | 165K | 19.6% | 3 | 201K | 23.8% | 2 |
| Jan 2026 | 165K | 20.9% | 3 | 201K | 25.5% | 1 |
| Feb 2026 | 110K | 17.7% | 4 | 165K | 26.6% | 1 |
| Mar 2026 | 110K | 18.5% | 4 | 165K | 27.7% | 1 |
| Apr 2026 | 110K | 20.3% | 3 | 135K | 24.9% | 2 |
| May 2026 | 90.5K | 17.4% | 4 | 135K | 25.9% | 2 |
| Jun 2026 | 90.5K | 20.2% | 3 | 135K | 30.1% | 1 |
| Jul 2026 | 90.5K | 19.3% | 3 | 135K | 28.9% | 1 |
| Aug 2026 | 90.5K | 19.3% | 3 | 135K | 28.8% | 1 |
| Sep 2026 | 90.5K | 18% | 3 | 135K | 26.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blistex’s and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blistex**: Measured on the search term “blistex”.
- **ChapStick**: Measured on the search term “chapstick”.

- [Blistex profile](/demand/global-en/brands/blistex)
- [ChapStick profile](/demand/global-en/brands/chapstick)
- [All lip care brands worldwide](/demand/global-en/categories/lip-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blistex or ChapStick?

In September 2026, ChapStick had more branded searches than Blistex among lip care brands worldwide. ChapStick was estimated to have 135K branded searches compared to Blistex’s 90.5K, and held a 26.9% Share of Search versus Blistex’s 18%.

## Cite this page

Brandwave. "Blistex vs ChapStick: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blistex-vs-chapstick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blistex-vs-chapstick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.