---
title: "Blink! vs Smalls: Which is more popular by branded search?"
description: "Which is more popular in search, Blink! or Smalls? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-smalls"
publisher: "Brandwave"
---

# Blink! vs Smalls: Which is more popular by branded search?

Which is more popular in search, Blink! or Smalls? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blink! and Smalls
- **Competitive set**: Cat food subscription brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Blink! Share of Search**: 4.8%
- **Smalls Share of Search**: 43.6%

## Which is more popular in search, Blink! or Smalls?

- In August 2026, Smalls had more branded searches than Blink! among cat food subscription brands worldwide. Smalls was estimated to have 81.5K branded searches compared to Blink!’s 9K, and held a 43.6% Share of Search versus Blink!’s 4.8%.
- Smalls was ahead of Blink! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blink!’s estimated Share of Search among cat food subscription brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 11K to 9K.
- Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide moved from 49.6% to 43.6%, and its estimated monthly branded searches moved from 111K to 81.5K.

## How did search popularity change for cat food subscription brands worldwide in August 2026?

- In August 2026, Smalls lost estimated Share of Search among cat food subscription brands worldwide, from 48.7% to 43.6%.
- Estimated monthly branded searches for Blink! worldwide fell 18.2% over 11 measured months, from 11K to 9K in August 2026.

## Month by month

| Month | Blink! estimated searches | Blink! Share of Search | Blink! rank | Smalls estimated searches | Smalls Share of Search | Smalls rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11K | 4.9% | 4 | 111K | 49.6% | 1 |
| Nov 2025 | 9K | 4.3% | 4 | 111K | 52.5% | 1 |
| Dec 2025 | 9K | 4.3% | 4 | 97.7K | 47.1% | 1 |
| Jan 2026 | 11.1K | 4.5% | 4 | 111K | 45.7% | 1 |
| Feb 2026 | 9K | 4.4% | 4 | 91.8K | 44.5% | 1 |
| Mar 2026 | 9.5K | 4.2% | 4 | 112K | 49.4% | 1 |
| Apr 2026 | 9K | 4.2% | 4 | 105K | 48.9% | 1 |
| May 2026 | 9.1K | 4.2% | 4 | 111K | 51.1% | 1 |
| Jun 2026 | 9K | 5.1% | 4 | 80.7K | 45.5% | 1 |
| Jul 2026 | 9K | 4.8% | 4 | 91.7K | 48.7% | 1 |
| Aug 2026 | 9K | 4.8% | 4 | 81.5K | 43.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blink!’s and Smalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blink!**: Measured on the search terms “blink cat”, “blink cat food”, “blink cat food subscription” and “blink cats”, summed into one figure.
- **Smalls**: Measured on the search terms “smalls cat”, “smalls cat food”, “smalls food” and “smalls pet food”, summed into one figure.

- [Blink! profile](/demand/global-en/brands/blink-cat-food)
- [Smalls profile](/demand/global-en/brands/smalls)
- [All cat food subscription brands worldwide](/demand/global-en/categories/cat-food-subscription-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blink! or Smalls?

In August 2026, Smalls had more branded searches than Blink! among cat food subscription brands worldwide. Smalls was estimated to have 81.5K branded searches compared to Blink!’s 9K, and held a 43.6% Share of Search versus Blink!’s 4.8%.

## Cite this page

Brandwave. "Blink! vs Smalls: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-smalls

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-smalls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.