---
title: "Blink! vs KatKin: Which is more popular by branded search?"
description: "Which is more popular in search, Blink! or KatKin? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-katkin"
publisher: "Brandwave"
---

# Blink! vs KatKin: Which is more popular by branded search?

Which is more popular in search, Blink! or KatKin? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blink! and KatKin
- **Competitive set**: Cat food subscription brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Blink! Share of Search**: 4.8%
- **KatKin Share of Search**: 21.4%

## Which is more popular in search, Blink! or KatKin?

- In August 2026, KatKin had more branded searches than Blink! among cat food subscription brands worldwide. KatKin was estimated to have 40K branded searches compared to Blink!’s 9K, and held a 21.4% Share of Search versus Blink!’s 4.8%.
- KatKin was ahead of Blink! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blink!’s estimated Share of Search among cat food subscription brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 11K to 9K.
- Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 44.5K to 40K.

## How did search popularity change for cat food subscription brands worldwide in August 2026?

- Estimated monthly branded searches for Blink! worldwide fell 18.2% over 11 measured months, from 11K to 9K in August 2026.
- Estimated monthly branded searches for KatKin worldwide fell 10.1% over 11 measured months, from 44.5K to 40K in August 2026.

## Month by month

| Month | Blink! estimated searches | Blink! Share of Search | Blink! rank | KatKin estimated searches | KatKin Share of Search | KatKin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11K | 4.9% | 4 | 44.5K | 19.8% | 3 |
| Nov 2025 | 9K | 4.3% | 4 | 44.5K | 21% | 2 |
| Dec 2025 | 9K | 4.3% | 4 | 44.5K | 21.5% | 3 |
| Jan 2026 | 11.1K | 4.5% | 4 | 52.5K | 21.6% | 3 |
| Feb 2026 | 9K | 4.4% | 4 | 48K | 23.3% | 3 |
| Mar 2026 | 9.5K | 4.2% | 4 | 47.5K | 20.9% | 3 |
| Apr 2026 | 9K | 4.2% | 4 | 42.8K | 19.9% | 3 |
| May 2026 | 9.1K | 4.2% | 4 | 39.5K | 18.2% | 3 |
| Jun 2026 | 9K | 5.1% | 4 | 40K | 22.5% | 3 |
| Jul 2026 | 9K | 4.8% | 4 | 40K | 21.3% | 3 |
| Aug 2026 | 9K | 4.8% | 4 | 40K | 21.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blink!’s and KatKin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blink!**: Measured on the search terms “blink cat”, “blink cat food”, “blink cat food subscription” and “blink cats”, summed into one figure.
- **KatKin**: Measured on the search terms “kat kin”, “katkin”, “katkin cat food” and “katkin food”, summed into one figure.

- [Blink! profile](/demand/global-en/brands/blink-cat-food)
- [KatKin profile](/demand/global-en/brands/katkin)
- [All cat food subscription brands worldwide](/demand/global-en/categories/cat-food-subscription-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blink! or KatKin?

In August 2026, KatKin had more branded searches than Blink! among cat food subscription brands worldwide. KatKin was estimated to have 40K branded searches compared to Blink!’s 9K, and held a 21.4% Share of Search versus Blink!’s 4.8%.

## Cite this page

Brandwave. "Blink! vs KatKin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-katkin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blink-cat-food-vs-katkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.