---
title: "Blick Studio vs Crayola: Which is searched more?"
description: "Is Blick Studio or Crayola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blick-studio-vs-crayola"
publisher: "Brandwave"
---

# Blick Studio vs Crayola: Which is searched more?

Is Blick Studio or Crayola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blick Studio and Crayola
- **Competitive set**: Art easel brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Blick Studio Share of Search**: 0.33%
- **Crayola Share of Search**: 44.6%

## Is Blick Studio or Crayola more popular in search?

- In September 2026, Crayola had more branded searches than Blick Studio among art easel brands worldwide. Crayola had about 201,000 branded searches, while Blick Studio had 1,470. Crayola made up 44.6% of all art easel brand searches we track, and Blick Studio accounted for 0.33%.
- Crayola was ahead of Blick Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blick Studio’s share of searches among art easel brands worldwide moved from 0.34% to 0.33%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, Crayola’s share of searches among art easel brands worldwide moved from 46.2% to 44.6%, and its estimated monthly branded searches held steady at 201K.

## Top art easel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blick Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crayola did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mabef | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Jack Richeson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| MEEDEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Blick Studio | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art easel brands

- Asked ChatGPT "Which art easel brand should I buy?": 1. MEEDEN, 2. Mabef, 3. Jack Richeson
- Asked ChatGPT "What are the best art easel brands?": 1. Mabef, 2. Jack Richeson, 3. MEEDEN, 4. Blick Studio
- Asked ChatGPT "What's the best art easel brand for studio painting?": 1. Mabef, 2. Jack Richeson, 3. Blick Studio
- Searched Google, AI Overview "adjustable easel": 1. Blick Studio
- Searched Google, AI Overview "tabletop easel": 1. Blick Studio

Not named in any answer: Crayola, Little Tikes, Hape and KidKraft.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for art easel brands worldwide in September 2026?

- In September 2026, Crayola lost share of searches among art easel brands worldwide, from 51.1% to 44.6%.

## Month by month

| Month | Blick Studio estimated searches | Blick Studio Share of Search | Blick Studio rank | Crayola estimated searches | Crayola Share of Search | Crayola rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5K | 0.34% | 7 | 201K | 46.2% | 1 |
| Nov 2025 | 1.6K | 0.32% | 7 | 201K | 40.7% | 1 |
| Dec 2025 | 1.8K | 0.36% | 7 | 201K | 40.9% | 1 |
| Jan 2026 | 1.5K | 0.4% | 7 | 165K | 44.6% | 1 |
| Feb 2026 | 1.5K | 0.42% | 7 | 165K | 46.7% | 1 |
| Mar 2026 | 1.3K | 0.3% | 8 | 201K | 45.5% | 1 |
| Apr 2026 | 1.2K | 0.27% | 7 | 201K | 45.3% | 1 |
| May 2026 | 1.3K | 0.28% | 7 | 201K | 43.2% | 1 |
| Jun 2026 | 1.2K | 0.28% | 8 | 201K | 47.4% | 1 |
| Jul 2026 | 1.1K | 0.25% | 8 | 201K | 47.8% | 1 |
| Aug 2026 | 1.5K | 0.31% | 7 | 246K | 51.1% | 1 |
| Sep 2026 | 1.5K | 0.33% | 7 | 201K | 44.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Blick Studio’s and Crayola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blick Studio**: Measured on the search terms “blick easel” and “blick studio”, summed into one figure.
- **Crayola**: Measured on the search term “crayola”.

- [Blick Studio profile](/demand/global-en/brands/blick-studio)
- [Crayola profile](/demand/global-en/brands/crayola)
- [All art easel brands worldwide](/demand/global-en/categories/art-easel-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Blick Studio or Crayola more popular in search?

In September 2026, Crayola had more branded searches than Blick Studio among art easel brands worldwide. Crayola had about 201,000 branded searches, while Blick Studio had 1,470. Crayola made up 44.6% of all art easel brand searches we track, and Blick Studio accounted for 0.33%.

## Cite this page

Brandwave. "Blick Studio vs Crayola: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blick-studio-vs-crayola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blick-studio-vs-crayola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
