---
title: "Blend vs SimpleNexus: Which is more popular by branded search?"
description: "Which is more popular in search, Blend or SimpleNexus? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blend-vs-simplenexus"
publisher: "Brandwave"
---

# Blend vs SimpleNexus: Which is more popular by branded search?

Which is more popular in search, Blend or SimpleNexus? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blend and SimpleNexus
- **Competitive set**: Mortgage origination platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Blend Share of Search**: 95.8%
- **SimpleNexus Share of Search**: 0.15%

## Which is more popular in search, Blend or SimpleNexus?

- In August 2026, Blend had more branded searches than SimpleNexus among mortgage origination platforms worldwide. Blend was estimated to have 550K branded searches compared to SimpleNexus’ 880, and held a 95.8% Share of Search versus SimpleNexus’ 0.15%.
- Blend was ahead of SimpleNexus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blend’s estimated Share of Search among mortgage origination platforms worldwide moved from 95.9% to 95.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, SimpleNexus’ estimated Share of Search among mortgage origination platforms worldwide moved from 0.23% to 0.15%, and its estimated monthly branded searches moved from 1.6K to 880.

## How did search popularity change for mortgage origination platforms worldwide in August 2026?

- In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.
- Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

## Month by month

| Month | Blend estimated searches | Blend Share of Search | Blend rank | SimpleNexus estimated searches | SimpleNexus Share of Search | SimpleNexus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 95.9% | 1 | 1.6K | 0.23% | 5 |
| Nov 2025 | 550K | 95.9% | 1 | 1K | 0.17% | 5 |
| Dec 2025 | 550K | 96.3% | 1 | 1K | 0.18% | 5 |
| Jan 2026 | 673K | 96% | 1 | 1.3K | 0.19% | 5 |
| Feb 2026 | 673K | 96.1% | 1 | 1.3K | 0.19% | 5 |
| Mar 2026 | 673K | 96% | 1 | 1.3K | 0.19% | 5 |
| Apr 2026 | 673K | 96.1% | 1 | 1K | 0.14% | 5 |
| May 2026 | 673K | 96.3% | 1 | 1K | 0.14% | 5 |
| Jun 2026 | 673K | 96.7% | 1 | 1K | 0.14% | 5 |
| Jul 2026 | 673K | 96.5% | 1 | 1K | 0.14% | 5 |
| Aug 2026 | 550K | 95.8% | 1 | 880 | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blend’s and SimpleNexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blend**: Measured on the search term “blend”.
- **SimpleNexus**: Measured on the search term “simplenexus”.

- [Blend profile](/demand/global-en/brands/blend)
- [SimpleNexus profile](/demand/global-en/brands/simplenexus)
- [All mortgage origination platforms worldwide](/demand/global-en/categories/mortgage-origination-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blend or SimpleNexus?

In August 2026, Blend had more branded searches than SimpleNexus among mortgage origination platforms worldwide. Blend was estimated to have 550K branded searches compared to SimpleNexus’ 880, and held a 95.8% Share of Search versus SimpleNexus’ 0.15%.

## Cite this page

Brandwave. "Blend vs SimpleNexus: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blend-vs-simplenexus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blend-vs-simplenexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.