--- title: "Blanton's vs Wild Turkey: Which is searched more?" description: "Is Blanton's or Wild Turkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blantons-vs-wild-turkey" publisher: "Brandwave" --- # Blanton's vs Wild Turkey: Which is searched more? Is Blanton's or Wild Turkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blanton's and Wild Turkey - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Blanton's Share of Search**: 6.7% - **Wild Turkey Share of Search**: 4.7% ## Is Blanton's or Wild Turkey more popular in search? - In September 2026, Blanton's had more branded searches than Wild Turkey among bourbon brands worldwide. Blanton's had about 90,500 branded searches, while Wild Turkey had 62,700. Blanton's made up 6.7% of all bourbon brand searches we track, and Wild Turkey accounted for 4.7%. - Blanton's was ahead of Wild Turkey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blanton's’ share of searches among bourbon brands worldwide moved from 7.5% to 6.7%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Wild Turkey’s share of searches among bourbon brands worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches moved from 67.6K to 62.7K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wild Turkey was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Blanton's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wild Turkey was listed before Blanton's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches. - Estimated monthly branded searches for Blanton's worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Blanton's estimated searches | Blanton's Share of Search | Blanton's rank | Wild Turkey estimated searches | Wild Turkey Share of Search | Wild Turkey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.5% | 5 | 67.6K | 4.6% | 8 | | Nov 2025 | 110K | 6.9% | 5 | 82.6K | 5.1% | 8 | | Dec 2025 | 165K | 6.6% | 6 | 101K | 4% | 8 | | Jan 2026 | 110K | 7.5% | 5 | 67.6K | 4.6% | 8 | | Feb 2026 | 74K | 5.6% | 5 | 55.3K | 4.2% | 8 | | Mar 2026 | 110K | 8.8% | 5 | 62.7K | 5% | 8 | | Apr 2026 | 90.5K | 7.4% | 5 | 62.7K | 5.1% | 8 | | May 2026 | 90.5K | 6.5% | 6 | 67.6K | 4.9% | 9 | | Jun 2026 | 90.5K | 7.2% | 5 | 60.2K | 4.8% | 9 | | Jul 2026 | 90.5K | 7.5% | 5 | 55.3K | 4.6% | 8 | | Aug 2026 | 90.5K | 6.9% | 5 | 62.7K | 4.8% | 8 | | Sep 2026 | 90.5K | 6.7% | 5 | 62.7K | 4.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Blanton's’ and Wild Turkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blanton's**: Measured on the search term “blantons”. - **Wild Turkey**: Measured on the search terms “wild turkey 101” and “wild turkey bourbon”, summed into one figure. - [Blanton's profile](/demand/global-en/brands/blantons) - [Wild Turkey profile](/demand/global-en/brands/wild-turkey) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blanton's or Wild Turkey more popular in search? In September 2026, Blanton's had more branded searches than Wild Turkey among bourbon brands worldwide. Blanton's had about 90,500 branded searches, while Wild Turkey had 62,700. Blanton's made up 6.7% of all bourbon brand searches we track, and Wild Turkey accounted for 4.7%. ## Cite this page Brandwave. "Blanton's vs Wild Turkey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blantons-vs-wild-turkey This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blantons-vs-wild-turkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.