--- title: "Blanton's vs Evan Williams: Which is searched more?" description: "Is Blanton's or Evan Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blantons-vs-evan-williams" publisher: "Brandwave" --- # Blanton's vs Evan Williams: Which is searched more? Is Blanton's or Evan Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blanton's and Evan Williams - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Blanton's Share of Search**: 6.7% - **Evan Williams Share of Search**: 3.7% ## Is Blanton's or Evan Williams more popular in search? - In September 2026, Blanton's had more branded searches than Evan Williams among bourbon brands worldwide. Blanton's had about 90,500 branded searches, while Evan Williams had 49,500. Blanton's made up 6.7% of all bourbon brand searches we track, and Evan Williams accounted for 3.7%. - Blanton's was ahead of Evan Williams in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blanton's’ share of searches among bourbon brands worldwide moved from 7.5% to 6.7%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Evan Williams’ share of searches among bourbon brands worldwide moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blanton's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Evan Williams was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blanton's and Evan Williams were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches. - Estimated monthly branded searches for Blanton's worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Blanton's estimated searches | Blanton's Share of Search | Blanton's rank | Evan Williams estimated searches | Evan Williams Share of Search | Evan Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.5% | 5 | 60.5K | 4.1% | 10 | | Nov 2025 | 110K | 6.9% | 5 | 74K | 4.6% | 9 | | Dec 2025 | 165K | 6.6% | 6 | 74K | 2.9% | 11 | | Jan 2026 | 110K | 7.5% | 5 | 60.5K | 4.1% | 10 | | Feb 2026 | 74K | 5.6% | 5 | 49.5K | 3.8% | 10 | | Mar 2026 | 110K | 8.8% | 5 | 60.5K | 4.8% | 10 | | Apr 2026 | 90.5K | 7.4% | 5 | 60.5K | 4.9% | 9 | | May 2026 | 90.5K | 6.5% | 6 | 49.5K | 3.6% | 10 | | Jun 2026 | 90.5K | 7.2% | 5 | 40.5K | 3.2% | 12 | | Jul 2026 | 90.5K | 7.5% | 5 | 40.5K | 3.4% | 11 | | Aug 2026 | 90.5K | 6.9% | 5 | 40.5K | 3.1% | 11 | | Sep 2026 | 90.5K | 6.7% | 5 | 49.5K | 3.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Blanton's’ and Evan Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blanton's**: Measured on the search term “blantons”. - **Evan Williams**: Measured on the search term “evan williams”. - [Blanton's profile](/demand/global-en/brands/blantons) - [Evan Williams profile](/demand/global-en/brands/evan-williams) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blanton's or Evan Williams more popular in search? In September 2026, Blanton's had more branded searches than Evan Williams among bourbon brands worldwide. Blanton's had about 90,500 branded searches, while Evan Williams had 49,500. Blanton's made up 6.7% of all bourbon brand searches we track, and Evan Williams accounted for 3.7%. ## Cite this page Brandwave. "Blanton's vs Evan Williams: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blantons-vs-evan-williams This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blantons-vs-evan-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.