--- title: "Blackstone vs Z Grills: Which is more popular?" description: "Is Blackstone or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-z-grills" publisher: "Brandwave" --- # Blackstone vs Z Grills: Which is more popular? Is Blackstone or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackstone and Z Grills - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Oct 2026 - **Blackstone Share of Search**: 49.3% - **Z Grills Share of Search**: 3.5% ## Is Blackstone or Z Grills more popular in search? - In October 2026, Blackstone had more branded searches than Z Grills among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Z Grills had 27,100. Blackstone made up 49.3% of all BBQ brand searches we track, and Z Grills accounted for 3.5%. - Blackstone was ahead of Z Grills in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 41.5% to 49.3%, and its estimated monthly branded searches moved from 378K to 380K. - Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Z Grills did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackstone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Z Grills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Napoleon, 5. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Big Green Egg, 6. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Z Grills, Matador, Beefeater and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in October 2026? - In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches. - In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%. ## How has branded search for Blackstone and Z Grills changed worldwide over the last 12 months? | Month | Blackstone estimated searches | Blackstone Share of Search | Blackstone rank | Z Grills estimated searches | Z Grills Share of Search | Z Grills rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 378K | 41.5% | 1 | 49.5K | 5.4% | 5 | | Dec 2025 | 462K | 48.3% | 1 | 40.5K | 4.2% | 5 | | Jan 2026 | 311K | 44.4% | 1 | 27.1K | 3.9% | 5 | | Feb 2026 | 254K | 42.6% | 1 | 22.2K | 3.7% | 7 | | Mar 2026 | 380K | 39.3% | 1 | 33.1K | 3.4% | 7 | | Apr 2026 | 568K | 42.1% | 1 | 33.1K | 2.5% | 7 | | May 2026 | 845K | 47.5% | 1 | 40.5K | 2.3% | 7 | | Jun 2026 | 841K | 52.3% | 1 | 33.1K | 2.1% | 7 | | Jul 2026 | 565K | 43.3% | 1 | 27.1K | 2.1% | 7 | | Aug 2026 | 465K | 43.8% | 1 | 27.1K | 2.6% | 7 | | Sep 2026 | 380K | 44.5% | 1 | 22.2K | 2.6% | 7 | | Oct 2026 | 380K | 49.3% | 1 | 27.1K | 3.5% | 5 | ## How are Blackstone’s and Z Grills’ branded searches counted? Brandwave collects information about searches that people make online using Blackstone’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackstone**: Measured on the search terms “blackstone bbq” and “blackstone grill”, summed into one figure. - **Z Grills**: Measured on the search term “z grills”. - [Blackstone profile](/demand/global-en/brands/blackstone-griddles) - [Z Grills profile](/demand/global-en/brands/z-grills) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackstone or Z Grills more popular in search? In October 2026, Blackstone had more branded searches than Z Grills among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Z Grills had 27,100. Blackstone made up 49.3% of all BBQ brand searches we track, and Z Grills accounted for 3.5%. ## Cite this page Brandwave. "Blackstone vs Z Grills: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-z-grills This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-z-grills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.