--- title: "Blackstone vs Napoleon: Which is searched more?" description: "Is Blackstone or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-napoleon" publisher: "Brandwave" --- # Blackstone vs Napoleon: Which is searched more? Is Blackstone or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackstone and Napoleon - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Sep 2026 - **Blackstone Share of Search**: 10.4% - **Napoleon Share of Search**: 2.8% ## Is Blackstone or Napoleon more popular in search? - In September 2026, Blackstone had more branded searches than Napoleon among BBQ brands worldwide. Blackstone had about 165,000 branded searches, while Napoleon had 45,200. Blackstone made up 10.4% of all BBQ brand searches we track, and Napoleon accounted for 2.8%. - Blackstone was ahead of Napoleon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 34.3K to 45.2K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Blackstone in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Beefeater and Matador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in September 2026? - In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%. - Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026. ## Month by month | Month | Blackstone estimated searches | Blackstone Share of Search | Blackstone rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 10.8% | 4 | 34.3K | 2.2% | 6 | | Nov 2025 | 201K | 11.3% | 4 | 34.3K | 1.9% | 6 | | Dec 2025 | 201K | 11.3% | 4 | 28K | 1.6% | 6 | | Jan 2026 | 165K | 10.7% | 4 | 28K | 1.8% | 6 | | Feb 2026 | 135K | 9.2% | 4 | 37K | 2.5% | 6 | | Mar 2026 | 246K | 12.3% | 4 | 90K | 4.5% | 6 | | Apr 2026 | 301K | 11.6% | 3 | 151K | 5.8% | 5 | | May 2026 | 450K | 14.9% | 2 | 184K | 6.1% | 5 | | Jun 2026 | 368K | 15.9% | 2 | 135K | 5.8% | 6 | | Jul 2026 | 301K | 14.3% | 3 | 115K | 5.4% | 5 | | Aug 2026 | 201K | 10.4% | 4 | 82.6K | 4.3% | 6 | | Sep 2026 | 165K | 10.4% | 4 | 45.2K | 2.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackstone’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackstone**: Measured on the search term “blackstone griddle”. - **Napoleon**: Measured on the search terms “napoleon bbq” and “napoleon gas grill”, summed into one figure. - [Blackstone profile](/demand/global-en/brands/blackstone-griddles) - [Napoleon profile](/demand/global-en/brands/napoleon) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackstone or Napoleon more popular in search? In September 2026, Blackstone had more branded searches than Napoleon among BBQ brands worldwide. Blackstone had about 165,000 branded searches, while Napoleon had 45,200. Blackstone made up 10.4% of all BBQ brand searches we track, and Napoleon accounted for 2.8%. ## Cite this page Brandwave. "Blackstone vs Napoleon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.