--- title: "Blackstone vs Matador: Which is searched more?" description: "Is Blackstone or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-matador" publisher: "Brandwave" --- # Blackstone vs Matador: Which is searched more? Is Blackstone or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackstone and Matador - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Sep 2026 - **Blackstone Share of Search**: 10.4% - **Matador Share of Search**: 18.9% ## Is Blackstone or Matador more popular in search? - In September 2026, Matador had more branded searches than Blackstone among BBQ brands worldwide. Matador had about 301,000 branded searches, while Blackstone had 165,000. Matador made up 18.9% of all BBQ brand searches we track, and Blackstone accounted for 10.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Blackstone took it in May 2026, Matador took it in August 2026. - Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands worldwide moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 301K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Matador did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blackstone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Napoleon, 4. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Beefeater and Matador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in September 2026? - In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%. - Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026. ## Month by month | Month | Blackstone estimated searches | Blackstone Share of Search | Blackstone rank | Matador estimated searches | Matador Share of Search | Matador rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 10.8% | 4 | 301K | 19.6% | 3 | | Nov 2025 | 201K | 11.3% | 4 | 301K | 16.9% | 3 | | Dec 2025 | 201K | 11.3% | 4 | 301K | 16.9% | 3 | | Jan 2026 | 165K | 10.7% | 4 | 301K | 19.5% | 3 | | Feb 2026 | 135K | 9.2% | 4 | 301K | 20.6% | 2 | | Mar 2026 | 246K | 12.3% | 4 | 301K | 15% | 2 | | Apr 2026 | 301K | 11.6% | 3 | 301K | 11.6% | 4 | | May 2026 | 450K | 14.9% | 2 | 301K | 10% | 4 | | Jun 2026 | 368K | 15.9% | 2 | 246K | 10.7% | 4 | | Jul 2026 | 301K | 14.3% | 3 | 246K | 11.7% | 4 | | Aug 2026 | 201K | 10.4% | 4 | 246K | 12.8% | 3 | | Sep 2026 | 165K | 10.4% | 4 | 301K | 18.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackstone’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackstone**: Measured on the search term “blackstone griddle”. - **Matador**: Measured on the search term “matador”. - [Blackstone profile](/demand/global-en/brands/blackstone-griddles) - [Matador profile](/demand/global-en/brands/matador) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackstone or Matador more popular in search? In September 2026, Matador had more branded searches than Blackstone among BBQ brands worldwide. Matador had about 301,000 branded searches, while Blackstone had 165,000. Matador made up 18.9% of all BBQ brand searches we track, and Blackstone accounted for 10.4%. ## Cite this page Brandwave. "Blackstone vs Matador: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-matador This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-matador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.