--- title: "Blackstone vs Broil King: Which is more popular?" description: "Is Blackstone or Broil King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-broil-king" publisher: "Brandwave" --- # Blackstone vs Broil King: Which is more popular? Is Blackstone or Broil King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackstone and Broil King - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Oct 2026 - **Blackstone Share of Search**: 49.3% - **Broil King Share of Search**: 1% ## Is Blackstone or Broil King more popular in search? - In October 2026, Blackstone had more branded searches than Broil King among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Broil King had 8,000. Blackstone made up 49.3% of all BBQ brand searches we track, and Broil King accounted for 1%. - Blackstone was ahead of Broil King in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 41.5% to 49.3%, and its estimated monthly branded searches moved from 378K to 380K. - Across the 12 months ending October 2026, Broil King’s share of searches among BBQ brands worldwide moved from 0.99% to 1%, and its estimated monthly branded searches moved from 9K to 8K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Broil King did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackstone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Z Grills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Napoleon, 5. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Big Green Egg, 6. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Z Grills, Matador, Beefeater and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in October 2026? - In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%. - Broil King’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 1.7% to 1% in October 2026. ## How has branded search for Blackstone and Broil King changed worldwide over the last 12 months? | Month | Blackstone estimated searches | Blackstone Share of Search | Blackstone rank | Broil King estimated searches | Broil King Share of Search | Broil King rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 378K | 41.5% | 1 | 9K | 0.99% | 10 | | Dec 2025 | 462K | 48.3% | 1 | 7.3K | 0.76% | 10 | | Jan 2026 | 311K | 44.4% | 1 | 9K | 1.3% | 10 | | Feb 2026 | 254K | 42.6% | 1 | 11K | 1.8% | 8 | | Mar 2026 | 380K | 39.3% | 1 | 24.7K | 2.6% | 8 | | Apr 2026 | 568K | 42.1% | 1 | 30.2K | 2.2% | 8 | | May 2026 | 845K | 47.5% | 1 | 36.2K | 2% | 8 | | Jun 2026 | 841K | 52.3% | 1 | 24.2K | 1.5% | 8 | | Jul 2026 | 565K | 43.3% | 1 | 22K | 1.7% | 8 | | Aug 2026 | 465K | 43.8% | 1 | 16.5K | 1.6% | 8 | | Sep 2026 | 380K | 44.5% | 1 | 9.8K | 1.1% | 10 | | Oct 2026 | 380K | 49.3% | 1 | 8K | 1% | 10 | ## How are Blackstone’s and Broil King’s branded searches counted? Brandwave collects information about searches that people make online using Blackstone’s and Broil King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackstone**: Measured on the search terms “blackstone bbq” and “blackstone grill”, summed into one figure. - **Broil King**: Measured on the search terms “broil king bbq” and “broil king grill”, summed into one figure. - [Blackstone profile](/demand/global-en/brands/blackstone-griddles) - [Broil King profile](/demand/global-en/brands/broil-king) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackstone or Broil King more popular in search? In October 2026, Blackstone had more branded searches than Broil King among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Broil King had 8,000. Blackstone made up 49.3% of all BBQ brand searches we track, and Broil King accounted for 1%. ## Cite this page Brandwave. "Blackstone vs Broil King: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-broil-king This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackstone-griddles-vs-broil-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.