---
title: "Blackroll vs Gaiam: Which is more popular by branded search?"
description: "Which is more popular in search, Blackroll or Gaiam? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blackroll-vs-gaiam"
publisher: "Brandwave"
---

# Blackroll vs Gaiam: Which is more popular by branded search?

Which is more popular in search, Blackroll or Gaiam? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackroll and Gaiam
- **Competitive set**: Foam roller brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Blackroll Share of Search**: 14.3%
- **Gaiam Share of Search**: 2.4%

## Which is more popular in search, Blackroll or Gaiam?

- In August 2026, Blackroll had more branded searches than Gaiam among foam roller brands worldwide. Blackroll was estimated to have 110K branded searches compared to Gaiam’s 18.1K, and held a 14.3% Share of Search versus Gaiam’s 2.4%.
- Blackroll was ahead of Gaiam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among foam roller brands worldwide moved from 12.8% to 14.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for foam roller brands worldwide in August 2026?

- In August 2026, TriggerPoint overtook Blackroll to rank 2nd among foam roller brands worldwide, at 39.2%.
- In August 2026, Blackroll lost estimated Share of Search among foam roller brands worldwide, from 18.9% to 14.3%.
- In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%.

## Month by month

| Month | Blackroll estimated searches | Blackroll Share of Search | Blackroll rank | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 12.8% | 3 | 14.8K | 1.7% | 4 |
| Nov 2025 | 165K | 13.9% | 3 | 18.1K | 1.5% | 4 |
| Dec 2025 | 110K | 10.1% | 3 | 18.1K | 1.7% | 4 |
| Jan 2026 | 110K | 15.8% | 3 | 18.1K | 2.6% | 4 |
| Feb 2026 | 110K | 19.7% | 2 | 14.8K | 2.7% | 4 |
| Mar 2026 | 110K | 19.7% | 2 | 18.1K | 3.2% | 4 |
| Apr 2026 | 110K | 19.3% | 2 | 18.1K | 3.2% | 4 |
| May 2026 | 110K | 18.5% | 2 | 18.1K | 3% | 4 |
| Jun 2026 | 90.5K | 16.5% | 3 | 18.1K | 3.3% | 4 |
| Jul 2026 | 110K | 18.9% | 2 | 18.1K | 3.1% | 4 |
| Aug 2026 | 110K | 14.3% | 3 | 18.1K | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackroll’s and Gaiam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackroll**: Measured on the search term “blackroll”.
- **Gaiam**: Measured on the search term “gaiam”.

- [Blackroll profile](/demand/global-en/brands/blackroll)
- [Gaiam profile](/demand/global-en/brands/gaiam)
- [All foam roller brands worldwide](/demand/global-en/categories/foam-roller-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackroll or Gaiam?

In August 2026, Blackroll had more branded searches than Gaiam among foam roller brands worldwide. Blackroll was estimated to have 110K branded searches compared to Gaiam’s 18.1K, and held a 14.3% Share of Search versus Gaiam’s 2.4%.

## Cite this page

Brandwave. "Blackroll vs Gaiam: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blackroll-vs-gaiam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackroll-vs-gaiam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.