--- title: "Blackmagic Design vs Elgato: Which is searched more?" description: "Is Blackmagic Design or Elgato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Capture card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackmagic-design-vs-elgato" publisher: "Brandwave" --- # Blackmagic Design vs Elgato: Which is searched more? Is Blackmagic Design or Elgato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Capture card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackmagic Design and Elgato - **Competitive set**: Capture card brands - **Market**: Global - **Month measured**: Sep 2026 - **Blackmagic Design Share of Search**: 2.2% - **Elgato Share of Search**: 66.5% ## Is Blackmagic Design or Elgato more popular in search? - In September 2026, Elgato had more branded searches than Blackmagic Design among capture card brands worldwide. Elgato had about 57,000 branded searches, while Blackmagic Design had 1,900. Elgato made up 66.5% of all capture card brand searches we track, and Blackmagic Design accounted for 2.2%. - Elgato was ahead of Blackmagic Design in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackmagic Design’s share of searches among capture card brands worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide moved from 57% to 66.5%, and its estimated monthly branded searches moved from 51.3K to 57K. ## Top capture card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. Blackmagic Design did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elgato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AVerMedia | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Magewell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmagic Design | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hauppauge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about capture card brands - Asked ChatGPT "What's the best capture card for streaming?": 1. Elgato, 2. AVerMedia - Asked ChatGPT "Which capture card should I buy for a console?": 1. Elgato - Asked ChatGPT "What capture card works best with a camera for streaming?": 1. Elgato - Searched Google, AI Overview "capture card": 1. Elgato - Searched Google, AI Overview "best capture card": 1. AVerMedia, 2. Elgato Not named in any answer: Magewell, Blackmagic Design and Hauppauge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for capture card brands worldwide in September 2026? - In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%. - Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Blackmagic Design estimated searches | Blackmagic Design Share of Search | Blackmagic Design rank | Elgato estimated searches | Elgato Share of Search | Elgato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2.7% | 4 | 51.3K | 57% | 1 | | Nov 2025 | 2.4K | 2.8% | 4 | 51.3K | 60.6% | 1 | | Dec 2025 | 1.9K | 2% | 4 | 60.3K | 64.9% | 1 | | Jan 2026 | 2.4K | 2.5% | 4 | 60.4K | 63.4% | 1 | | Feb 2026 | 1.9K | 2.4% | 4 | 49.5K | 63.3% | 1 | | Mar 2026 | 1.9K | 2% | 4 | 60.3K | 64.8% | 1 | | Apr 2026 | 2.4K | 2.5% | 4 | 60.1K | 63.6% | 1 | | May 2026 | 1.9K | 2.5% | 4 | 49.3K | 63.8% | 1 | | Jun 2026 | 1.9K | 2.5% | 4 | 47.8K | 63.1% | 1 | | Jul 2026 | 1.9K | 2.5% | 4 | 49.3K | 63.8% | 1 | | Aug 2026 | 1.9K | 2.5% | 4 | 47.8K | 62.5% | 1 | | Sep 2026 | 1.9K | 2.2% | 4 | 57K | 66.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackmagic Design’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackmagic Design**: Measured on the search term “blackmagic capture card”. - **Elgato**: Measured on the search terms “elgato 4k60”, “elgato capture card” and “elgato hd60”, summed into one figure. - [Blackmagic Design profile](/demand/global-en/brands/blackmagic-design) - [Elgato profile](/demand/global-en/brands/elgato) - [All capture card brands worldwide](/demand/global-en/categories/capture-card-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackmagic Design or Elgato more popular in search? In September 2026, Elgato had more branded searches than Blackmagic Design among capture card brands worldwide. Elgato had about 57,000 branded searches, while Blackmagic Design had 1,900. Elgato made up 66.5% of all capture card brand searches we track, and Blackmagic Design accounted for 2.2%. ## Cite this page Brandwave. "Blackmagic Design vs Elgato: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackmagic-design-vs-elgato This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackmagic-design-vs-elgato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.