---
title: "Blacklane vs HolidayTaxis: Which is more popular by branded search?"
description: "Which is more popular in search, Blacklane or HolidayTaxis? Compare estimated monthly branded-search demand and Share of Search inside the Airport transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blacklane-vs-holidaytaxis"
publisher: "Brandwave"
---

# Blacklane vs HolidayTaxis: Which is more popular by branded search?

Which is more popular in search, Blacklane or HolidayTaxis? Compare estimated monthly branded-search demand and Share of Search inside the Airport transfer services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blacklane and HolidayTaxis
- **Competitive set**: Airport transfer services
- **Market**: Global
- **Month measured**: Aug 2026
- **Blacklane Share of Search**: 39.5%
- **HolidayTaxis Share of Search**: 1%

## Which is more popular in search, Blacklane or HolidayTaxis?

- In August 2026, Blacklane had more branded searches than HolidayTaxis among airport transfer services worldwide. Blacklane was estimated to have 90.5K branded searches compared to HolidayTaxis’ 2.4K, and held a 39.5% Share of Search versus HolidayTaxis’ 1%.
- Blacklane was ahead of HolidayTaxis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blacklane’s estimated Share of Search among airport transfer services worldwide moved from 47.7% to 39.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, HolidayTaxis’ estimated Share of Search among airport transfer services worldwide held steady at 1%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for airport transfer services worldwide in August 2026?

- In August 2026, Blacklane gained estimated Share of Search among airport transfer services worldwide, from 36.7% to 39.5%.

## Month by month

| Month | Blacklane estimated searches | Blacklane Share of Search | Blacklane rank | HolidayTaxis estimated searches | HolidayTaxis Share of Search | HolidayTaxis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 47.7% | 1 | 2.4K | 1% | 6 |
| Nov 2025 | 90.5K | 48.2% | 1 | 1.9K | 1% | 6 |
| Dec 2025 | 90.5K | 50.3% | 1 | 1.6K | 0.89% | 6 |
| Jan 2026 | 90.5K | 41.9% | 1 | 1.9K | 0.88% | 6 |
| Feb 2026 | 90.5K | 45.3% | 1 | 1.9K | 0.95% | 6 |
| Mar 2026 | 110K | 47.3% | 1 | 1.9K | 0.82% | 6 |
| Apr 2026 | 110K | 45.4% | 1 | 2.4K | 0.99% | 6 |
| May 2026 | 90.5K | 37.6% | 1 | 2.4K | 1% | 6 |
| Jun 2026 | 90.5K | 38.5% | 1 | 2.4K | 1% | 6 |
| Jul 2026 | 90.5K | 36.7% | 1 | 2.9K | 1.2% | 6 |
| Aug 2026 | 90.5K | 39.5% | 1 | 2.4K | 1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blacklane’s and HolidayTaxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blacklane**: Measured on the search term “blacklane”.
- **HolidayTaxis**: Measured on the search term “holidaytaxis”.

- [Blacklane profile](/demand/global-en/brands/blacklane)
- [HolidayTaxis profile](/demand/global-en/brands/holidaytaxis)
- [All airport transfer services worldwide](/demand/global-en/categories/airport-transfer-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blacklane or HolidayTaxis?

In August 2026, Blacklane had more branded searches than HolidayTaxis among airport transfer services worldwide. Blacklane was estimated to have 90.5K branded searches compared to HolidayTaxis’ 2.4K, and held a 39.5% Share of Search versus HolidayTaxis’ 1%.

## Cite this page

Brandwave. "Blacklane vs HolidayTaxis: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blacklane-vs-holidaytaxis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blacklane-vs-holidaytaxis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.