---
title: "Blackhawk Network vs Raise: Which is more popular by branded search?"
description: "Which is more popular in search, Blackhawk Network or Raise? Compare estimated monthly branded-search demand and Share of Search inside the Gift card platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-raise-marketplace"
publisher: "Brandwave"
---

# Blackhawk Network vs Raise: Which is more popular by branded search?

Which is more popular in search, Blackhawk Network or Raise? Compare estimated monthly branded-search demand and Share of Search inside the Gift card platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackhawk Network and Raise
- **Competitive set**: Gift card platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Blackhawk Network Share of Search**: 27.5%
- **Raise Share of Search**: 5.5%

## Which is more popular in search, Blackhawk Network or Raise?

- In August 2026, Blackhawk Network had more branded searches than Raise among gift card platforms worldwide. Blackhawk Network was estimated to have 18.1K branded searches compared to Raise’s 3.6K, and held a 27.5% Share of Search versus Raise’s 5.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Raise took it in December 2025, Blackhawk Network took it in February 2026.
- Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide moved from 29.8% to 27.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide moved from 13.3% to 5.5%, and its estimated monthly branded searches moved from 9.9K to 3.6K.

## How did search popularity change for gift card platforms worldwide in August 2026?

- In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%.
- In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%.

## Month by month

| Month | Blackhawk Network estimated searches | Blackhawk Network Share of Search | Blackhawk Network rank | Raise estimated searches | Raise Share of Search | Raise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 29.8% | 1 | 9.9K | 13.3% | 5 |
| Nov 2025 | 22.2K | 25.6% | 2 | 18.1K | 20.9% | 3 |
| Dec 2025 | 27.1K | 18.4% | 3 | 40.5K | 27.5% | 2 |
| Jan 2026 | 22.2K | 23.7% | 2 | 22.2K | 23.7% | 3 |
| Feb 2026 | 18.1K | 27.3% | 2 | 8.1K | 12.2% | 5 |
| Mar 2026 | 22.2K | 30.6% | 1 | 8.1K | 11.2% | 5 |
| Apr 2026 | 18.1K | 25.5% | 2 | 6.6K | 9.3% | 5 |
| May 2026 | 18.1K | 24.9% | 2 | 5.4K | 7.4% | 5 |
| Jun 2026 | 18.1K | 26.1% | 2 | 4.4K | 6.3% | 5 |
| Jul 2026 | 18.1K | 25.3% | 2 | 4.4K | 6.1% | 5 |
| Aug 2026 | 18.1K | 27.5% | 2 | 3.6K | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackhawk Network’s and Raise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackhawk Network**: Measured on the search term “blackhawk network”.
- **Raise**: Measured on the search term “raise gift cards”.

- [Blackhawk Network profile](/demand/global-en/brands/blackhawk-network)
- [Raise profile](/demand/global-en/brands/raise-marketplace)
- [All gift card platforms worldwide](/demand/global-en/categories/gift-card-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackhawk Network or Raise?

In August 2026, Blackhawk Network had more branded searches than Raise among gift card platforms worldwide. Blackhawk Network was estimated to have 18.1K branded searches compared to Raise’s 3.6K, and held a 27.5% Share of Search versus Raise’s 5.5%.

## Cite this page

Brandwave. "Blackhawk Network vs Raise: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-raise-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-raise-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.