--- title: "Blackhawk Network vs GiftFly: Which is searched more?" description: "Is Blackhawk Network or GiftFly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift card platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-giftfly" publisher: "Brandwave" --- # Blackhawk Network vs GiftFly: Which is searched more? Is Blackhawk Network or GiftFly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift card platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackhawk Network and GiftFly - **Competitive set**: Gift card platforms - **Market**: Global - **Month measured**: Sep 2026 - **Blackhawk Network Share of Search**: 11.7% - **GiftFly Share of Search**: 0.14% ## Is Blackhawk Network or GiftFly more popular in search? - In September 2026, Blackhawk Network had more branded searches than GiftFly among gift card platforms worldwide. Blackhawk Network had about 18,100 branded searches, while GiftFly had 210. Blackhawk Network made up 11.7% of all gift card platform searches we track, and GiftFly accounted for 0.14%. - Blackhawk Network was ahead of GiftFly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackhawk Network’s share of searches among gift card platforms worldwide moved from 14.2% to 11.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, GiftFly’s share of searches among gift card platforms worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 320 to 210. ## Top gift card platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GiftFly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Blackhawk Network did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tremendous | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Giftogram | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Giftcards.com | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Giftbit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GiftFly | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | PerfectGift | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CardCash | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackhawk Network | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gift card platforms - Asked ChatGPT "Which gift card platform should I use?": 1. CardCash - Asked ChatGPT "What are the best gift card platforms?": 1. Giftogram, 2. Tremendous, 3. Giftbit, 4. PerfectGift - Asked ChatGPT "What's the best gift card platform for business gift cards?": 1. Tremendous, 2. Giftbit, 3. PerfectGift - Searched Google, AI Overview "gift card platform": 1. Tremendous, 2. Giftogram, 3. GiftFly, 4. Giftcards.com, 5. CardCash - Searched Google, AI Overview "digital gift card platform": 1. Giftcards.com, 2. GiftFly Not named in any answer: Blackhawk Network, Tango and Raise. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gift card platforms worldwide in September 2026? - Estimated monthly branded searches for GiftFly worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026. - Estimated monthly branded searches for Blackhawk Network worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Blackhawk Network estimated searches | Blackhawk Network Share of Search | Blackhawk Network rank | GiftFly estimated searches | GiftFly Share of Search | GiftFly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 14.2% | 2 | 320 | 0.21% | 10 | | Nov 2025 | 22.2K | 11.8% | 3 | 480 | 0.26% | 10 | | Dec 2025 | 27.1K | 9.1% | 4 | 590 | 0.2% | 10 | | Jan 2026 | 22.2K | 9.6% | 3 | 320 | 0.14% | 10 | | Feb 2026 | 18.1K | 11% | 3 | 260 | 0.16% | 10 | | Mar 2026 | 22.2K | 12.8% | 2 | 320 | 0.18% | 10 | | Apr 2026 | 18.1K | 10.5% | 3 | 260 | 0.15% | 10 | | May 2026 | 18.1K | 11.1% | 3 | 260 | 0.16% | 10 | | Jun 2026 | 18.1K | 11.4% | 3 | 210 | 0.13% | 10 | | Jul 2026 | 18.1K | 10.5% | 3 | 210 | 0.12% | 10 | | Aug 2026 | 18.1K | 11.8% | 3 | 210 | 0.14% | 10 | | Sep 2026 | 18.1K | 11.7% | 3 | 210 | 0.14% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackhawk Network’s and GiftFly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackhawk Network**: Measured on the search term “blackhawk network”. - **GiftFly**: Measured on the search term “giftfly”. - [Blackhawk Network profile](/demand/global-en/brands/blackhawk-network) - [GiftFly profile](/demand/global-en/brands/giftfly) - [All gift card platforms worldwide](/demand/global-en/categories/gift-card-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackhawk Network or GiftFly more popular in search? In September 2026, Blackhawk Network had more branded searches than GiftFly among gift card platforms worldwide. Blackhawk Network had about 18,100 branded searches, while GiftFly had 210. Blackhawk Network made up 11.7% of all gift card platform searches we track, and GiftFly accounted for 0.14%. ## Cite this page Brandwave. "Blackhawk Network vs GiftFly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-giftfly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackhawk-network-vs-giftfly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.