--- title: "Blackboard vs Kajabi: Which is searched more?" description: "Is Blackboard or Kajabi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/blackboard-vs-kajabi" publisher: "Brandwave" --- # Blackboard vs Kajabi: Which is searched more? Is Blackboard or Kajabi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackboard and Kajabi - **Competitive set**: Learning management systems - **Market**: Global - **Month measured**: Sep 2026 - **Blackboard Share of Search**: 0.05% - **Kajabi Share of Search**: 0.62% ## Is Blackboard or Kajabi more popular in search? - In September 2026, Kajabi had more branded searches than Blackboard among learning management systems worldwide. Kajabi had about 90,500 branded searches, while Blackboard had 6,600. Kajabi made up 0.62% of all learning management system searches we track, and Blackboard accounted for 0.05%. - Kajabi was ahead of Blackboard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackboard’s share of searches among learning management systems worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Kajabi’s share of searches among learning management systems worldwide moved from 0.95% to 0.62%, and its estimated monthly branded searches moved from 135K to 90.5K. ## Top learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kajabi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blackboard did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moodle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TalentLMS | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Thinkific | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Canvas LMS | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kajabi | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Docebo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | 360Learning | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Schoology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D2L | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackboard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Articulate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about learning management systems - Asked ChatGPT "Which learning management system should I use?": 1. TalentLMS, 2. Moodle, 3. Canvas LMS, 4. Thinkific - Asked ChatGPT "What are the best learning management systems?": 1. TalentLMS, 2. Canvas LMS, 3. Moodle, 4. Docebo, 5. Thinkific, 6. 360Learning - Asked ChatGPT "What's the best learning management system for online courses?": 1. Thinkific, 2. Kajabi, 3. Moodle - Searched Google, AI Overview "learning management systems": 1. Canvas LMS, 2. Moodle, 3. TalentLMS, 4. 360Learning - Searched Google, AI Overview "online learning platform": 1. Thinkific, 2. Kajabi, 3. Moodle, 4. TalentLMS Not named in any answer: Schoology, D2L, Blackboard and Articulate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for learning management systems worldwide in September 2026? - In September 2026, Kajabi lost share of searches among learning management systems worldwide, from 1.4% to 0.62%. - Estimated monthly branded searches for Blackboard worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Blackboard estimated searches | Blackboard Share of Search | Blackboard rank | Kajabi estimated searches | Kajabi Share of Search | Kajabi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.07% | 10 | 135K | 0.95% | 5 | | Nov 2025 | 12.1K | 0.11% | 10 | 135K | 1.2% | 4 | | Dec 2025 | 12.1K | 0.13% | 10 | 135K | 1.5% | 5 | | Jan 2026 | 9.9K | 0.1% | 10 | 165K | 1.6% | 5 | | Feb 2026 | 8.1K | 0.08% | 10 | 165K | 1.6% | 4 | | Mar 2026 | 6.6K | 0.06% | 10 | 135K | 1.2% | 4 | | Apr 2026 | 5.4K | 0.05% | 10 | 135K | 1.3% | 4 | | May 2026 | 5.4K | 0.06% | 10 | 135K | 1.5% | 4 | | Jun 2026 | 3.6K | 0.06% | 10 | 110K | 1.7% | 4 | | Jul 2026 | 3.6K | 0.1% | 10 | 110K | 2.9% | 4 | | Aug 2026 | 8.1K | 0.1% | 10 | 110K | 1.4% | 4 | | Sep 2026 | 6.6K | 0.05% | 10 | 90.5K | 0.62% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackboard’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackboard**: Measured on the search term “blackboard lms”. - **Kajabi**: Measured on the search term “kajabi”. - [Blackboard profile](/demand/global-en/brands/blackboard) - [Kajabi profile](/demand/global-en/brands/kajabi) - [All learning management systems worldwide](/demand/global-en/categories/learning-management-systems): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackboard or Kajabi more popular in search? In September 2026, Kajabi had more branded searches than Blackboard among learning management systems worldwide. Kajabi had about 90,500 branded searches, while Blackboard had 6,600. Kajabi made up 0.62% of all learning management system searches we track, and Blackboard accounted for 0.05%. ## Cite this page Brandwave. "Blackboard vs Kajabi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackboard-vs-kajabi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackboard-vs-kajabi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.