---
title: "Blackboard vs Instructure: Which is searched more?"
description: "Which is more popular in search, Blackboard or Instructure? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/blackboard-vs-instructure"
publisher: "Brandwave"
---

# Blackboard vs Instructure: Which is searched more?

Which is more popular in search, Blackboard or Instructure? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackboard and Instructure
- **Competitive set**: Edtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Blackboard Share of Search**: 0.13%
- **Instructure Share of Search**: 0.24%

## Which is more popular in search, Blackboard or Instructure?

- In August 2026, Instructure had more branded searches than Blackboard among edtech worldwide. Instructure was estimated to have 14.8K branded searches compared to Blackboard’s 8.1K, and held a 0.24% Share of Search versus Blackboard’s 0.13%.
- The lead changed hands 2 times in the 11 months ending August 2026: Blackboard took it in December 2025, Instructure took it in January 2026.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among edtech worldwide moved from 0.1% to 0.13%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Instructure’s estimated Share of Search among edtech worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for edtech worldwide in August 2026?

- Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Month by month

| Month | Blackboard estimated searches | Blackboard Share of Search | Blackboard rank | Instructure estimated searches | Instructure Share of Search | Instructure rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.1% | 5 | 18.1K | 0.18% | 4 |
| Nov 2025 | 12.1K | 0.14% | 4 | 12.1K | 0.14% | 5 |
| Dec 2025 | 12.1K | 0.17% | 4 | 8.1K | 0.11% | 5 |
| Jan 2026 | 9.9K | 0.13% | 5 | 12.1K | 0.16% | 4 |
| Feb 2026 | 8.1K | 0.11% | 5 | 12.1K | 0.16% | 4 |
| Mar 2026 | 6.6K | 0.08% | 5 | 12.1K | 0.14% | 4 |
| Apr 2026 | 5.4K | 0.06% | 5 | 12.1K | 0.14% | 4 |
| May 2026 | 5.4K | 0.07% | 5 | 40.5K | 0.55% | 4 |
| Jun 2026 | 3.6K | 0.06% | 5 | 8.1K | 0.14% | 4 |
| Jul 2026 | 3.6K | 0.1% | 5 | 8.1K | 0.22% | 4 |
| Aug 2026 | 8.1K | 0.13% | 5 | 14.8K | 0.24% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackboard’s and Instructure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackboard**: Measured on the search term “blackboard lms”.
- **Instructure**: Measured on the search term “instructure canvas”.

- [Blackboard profile](/demand/global-en/brands/blackboard)
- [Instructure profile](/demand/global-en/brands/instructure)
- [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackboard or Instructure?

In August 2026, Instructure had more branded searches than Blackboard among edtech worldwide. Instructure was estimated to have 14.8K branded searches compared to Blackboard’s 8.1K, and held a 0.24% Share of Search versus Blackboard’s 0.13%.

## Cite this page

Brandwave. "Blackboard vs Instructure: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/blackboard-vs-instructure

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/blackboard-vs-instructure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.