---
title: "Black Magic vs PENN: Which is searched more?"
description: "Which is more popular in search, Black Magic or PENN? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-magic-vs-penn"
publisher: "Brandwave"
---

# Black Magic vs PENN: Which is searched more?

Which is more popular in search, Black Magic or PENN? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Magic and PENN
- **Competitive set**: Fishing tackle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black Magic Share of Search**: 42%
- **PENN Share of Search**: 0.5%

## Which is more popular in search, Black Magic or PENN?

- In September 2026, Black Magic had more branded searches than PENN among fishing tackle brands worldwide. Black Magic was estimated to have 301K branded searches compared to PENN’s 3.6K, and held a 42% Share of Search versus PENN’s 0.5%.
- Black Magic was ahead of PENN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide moved from 47.2% to 42%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, PENN’s estimated Share of Search among fishing tackle brands worldwide moved from 0.37% to 0.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for fishing tackle brands worldwide in September 2026?

- In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.
- Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Month by month

| Month | Black Magic estimated searches | Black Magic Share of Search | Black Magic rank | PENN estimated searches | PENN Share of Search | PENN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 47.2% | 1 | 2.9K | 0.37% | 8 |
| Nov 2025 | 368K | 48.1% | 1 | 2.9K | 0.38% | 8 |
| Dec 2025 | 301K | 42.5% | 1 | 2.9K | 0.41% | 8 |
| Jan 2026 | 301K | 43.8% | 1 | 2.9K | 0.42% | 8 |
| Feb 2026 | 301K | 44.8% | 1 | 2.4K | 0.36% | 8 |
| Mar 2026 | 301K | 41.7% | 1 | 3.6K | 0.5% | 8 |
| Apr 2026 | 368K | 45.3% | 1 | 3.6K | 0.44% | 8 |
| May 2026 | 301K | 37.8% | 1 | 4.4K | 0.55% | 8 |
| Jun 2026 | 301K | 38.3% | 1 | 4.4K | 0.56% | 8 |
| Jul 2026 | 301K | 39.6% | 1 | 4.4K | 0.58% | 8 |
| Aug 2026 | 301K | 40.6% | 1 | 4.4K | 0.59% | 8 |
| Sep 2026 | 301K | 42% | 1 | 3.6K | 0.5% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Magic’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Magic**: Measured on the search term “black magic”.
- **PENN**: Measured on the search term “penn rod”.

- [Black Magic profile](/demand/global-en/brands/black-magic)
- [PENN profile](/demand/global-en/brands/penn)
- [All fishing tackle brands worldwide](/demand/global-en/categories/fishing-tackle-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Magic or PENN?

In September 2026, Black Magic had more branded searches than PENN among fishing tackle brands worldwide. Black Magic was estimated to have 301K branded searches compared to PENN’s 3.6K, and held a 42% Share of Search versus PENN’s 0.5%.

## Cite this page

Brandwave. "Black Magic vs PENN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-magic-vs-penn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-magic-vs-penn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.