--- title: "Black Lapel vs Bonobos: Which is searched more?" description: "Is Black Lapel or Bonobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's suit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/black-lapel-vs-bonobos" publisher: "Brandwave" --- # Black Lapel vs Bonobos: Which is searched more? Is Black Lapel or Bonobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's suit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Lapel and Bonobos - **Competitive set**: Men's suit brands - **Market**: Global - **Month measured**: Sep 2026 - **Black Lapel Share of Search**: 1.2% - **Bonobos Share of Search**: 2.2% ## Is Black Lapel or Bonobos more popular in search? - In September 2026, Bonobos had more branded searches than Black Lapel among men's suit brands worldwide. Bonobos had about 2,900 branded searches, while Black Lapel had 1,600. Bonobos made up 2.2% of all men's suit brand searches we track, and Black Lapel accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Black Lapel took it in November 2025, Bonobos took it in January 2026. - Across the 12 months ending September 2026, Black Lapel’s share of searches among men's suit brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Bonobos’ share of searches among men's suit brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches held steady at 2.9K. ## Top men's suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Lapel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bonobos did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Suitsupply | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Men's Wearhouse | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Indochino | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spier & Mackay | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Black Lapel | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Hugo Boss | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hockerty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Brooks Brothers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | J.Crew | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jos. A. Bank | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Moss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Charles Tyrwhitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reiss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bonobos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's suit brands - Asked ChatGPT "Where's the best place to buy a men's suit?": 1. Suitsupply, 2. Men's Wearhouse, 3. Indochino - Asked ChatGPT "What are the best suit brands for men?": 1. Suitsupply, 2. Spier & Mackay, 3. Hugo Boss - Asked ChatGPT "Which brand makes the best made-to-measure suits?": 1. Suitsupply, 2. Black Lapel, 3. Indochino - Searched Google, AI Overview "mens suits": 1. Men's Wearhouse, 2. Jos. A. Bank Not named in any answer: Hockerty, Brooks Brothers, J.Crew, Moss, Charles Tyrwhitt, Reiss and Bonobos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for men's suit brands worldwide in September 2026? - Bonobos’ share of searches among men's suit brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.2% in September 2026. - Estimated monthly branded searches for Black Lapel worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Black Lapel estimated searches | Black Lapel Share of Search | Black Lapel rank | Bonobos estimated searches | Bonobos Share of Search | Bonobos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.6% | 13 | 2.9K | 1.9% | 12 | | Nov 2025 | 3.6K | 2.5% | 10 | 2.9K | 2.1% | 12 | | Dec 2025 | 2.4K | 1.8% | 11 | 2.4K | 1.8% | 12 | | Jan 2026 | 1.9K | 1.3% | 14 | 2.4K | 1.6% | 12 | | Feb 2026 | 1.9K | 1.5% | 14 | 2.4K | 1.9% | 12 | | Mar 2026 | 1.9K | 1% | 14 | 3.6K | 2% | 12 | | Apr 2026 | 3.6K | 1.9% | 13 | 3.6K | 1.9% | 14 | | May 2026 | 1.9K | 1% | 14 | 3.6K | 1.9% | 13 | | Jun 2026 | 1.6K | 1% | 14 | 2.4K | 1.5% | 13 | | Jul 2026 | 1.3K | 0.86% | 14 | 2.4K | 1.6% | 13 | | Aug 2026 | 1.6K | 1% | 14 | 2.9K | 1.8% | 13 | | Sep 2026 | 1.6K | 1.2% | 14 | 2.9K | 2.2% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Lapel’s and Bonobos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Lapel**: Measured on the search term “black lapel”. - **Bonobos**: Measured on the search term “bonobos suits”. - [Black Lapel profile](/demand/global-en/brands/black-lapel) - [Bonobos profile](/demand/global-en/brands/bonobos) - [All men's suit brands worldwide](/demand/global-en/categories/mens-suit-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Lapel or Bonobos more popular in search? In September 2026, Bonobos had more branded searches than Black Lapel among men's suit brands worldwide. Bonobos had about 2,900 branded searches, while Black Lapel had 1,600. Bonobos made up 2.2% of all men's suit brand searches we track, and Black Lapel accounted for 1.2%. ## Cite this page Brandwave. "Black Lapel vs Bonobos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-lapel-vs-bonobos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-lapel-vs-bonobos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.