---
title: "Black Diamond vs REI Co-op: Which is searched more?"
description: "Which is more popular in search, Black Diamond or REI Co-op? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-rei-coop"
publisher: "Brandwave"
---

# Black Diamond vs REI Co-op: Which is searched more?

Which is more popular in search, Black Diamond or REI Co-op? Compare estimated monthly branded-search demand and Share of Search inside the Hiking pole brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Diamond and REI Co-op
- **Competitive set**: Hiking pole brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Black Diamond Share of Search**: 71.6%
- **REI Co-op Share of Search**: 17.6%

## Which is more popular in search, Black Diamond or REI Co-op?

- In August 2026, Black Diamond had more branded searches than REI Co-op among hiking pole brands worldwide. Black Diamond was estimated to have 368K branded searches compared to REI Co-op’s 90.5K, and held a 71.6% Share of Search versus REI Co-op’s 17.6%.
- Black Diamond was ahead of REI Co-op in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among hiking pole brands worldwide moved from 74% to 71.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide moved from 14.9% to 17.6%, and its estimated monthly branded searches moved from 74K to 90.5K.

## How did search popularity change for hiking pole brands worldwide in August 2026?

- In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
- In August 2026, Black Diamond lost estimated Share of Search among hiking pole brands worldwide, from 75.1% to 71.6%.

## Month by month

| Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 74% | 1 | 74K | 14.9% | 2 |
| Nov 2025 | 450K | 72% | 1 | 110K | 17.6% | 2 |
| Dec 2025 | 450K | 70.5% | 1 | 110K | 17.2% | 2 |
| Jan 2026 | 450K | 70.8% | 1 | 90.5K | 14.2% | 2 |
| Feb 2026 | 368K | 70.9% | 1 | 74K | 14.2% | 2 |
| Mar 2026 | 368K | 70.3% | 1 | 90.5K | 17.3% | 2 |
| Apr 2026 | 368K | 75.4% | 1 | 74K | 15.2% | 2 |
| May 2026 | 368K | 73% | 1 | 90.5K | 17.9% | 2 |
| Jun 2026 | 301K | 71.4% | 1 | 74K | 17.6% | 2 |
| Jul 2026 | 368K | 75.1% | 1 | 74K | 15.1% | 2 |
| Aug 2026 | 368K | 71.6% | 1 | 90.5K | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Diamond**: Measured on the search term “black diamond”.
- **REI Co-op**: Measured on the search term “rei co-op”.

- [Black Diamond profile](/demand/global-en/brands/black-diamond)
- [REI Co-op profile](/demand/global-en/brands/rei-coop)
- [All hiking pole brands worldwide](/demand/global-en/categories/hiking-pole-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Diamond or REI Co-op?

In August 2026, Black Diamond had more branded searches than REI Co-op among hiking pole brands worldwide. Black Diamond was estimated to have 368K branded searches compared to REI Co-op’s 90.5K, and held a 71.6% Share of Search versus REI Co-op’s 17.6%.

## Cite this page

Brandwave. "Black Diamond vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-rei-coop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.