---
title: "Black Diamond vs Fizan: Which is more popular by branded search?"
description: "Which is more popular in search, Black Diamond or Fizan? Compare estimated monthly branded-search demand and Share of Search inside the Trekking poles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-fizan"
publisher: "Brandwave"
---

# Black Diamond vs Fizan: Which is more popular by branded search?

Which is more popular in search, Black Diamond or Fizan? Compare estimated monthly branded-search demand and Share of Search inside the Trekking poles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Diamond and Fizan
- **Competitive set**: Trekking poles
- **Market**: Global
- **Month measured**: Aug 2026
- **Black Diamond Share of Search**: 86.9%
- **Fizan Share of Search**: 0.05%

## Which is more popular in search, Black Diamond or Fizan?

- In August 2026, Black Diamond had more branded searches than Fizan among trekking poles worldwide. Black Diamond was estimated to have 368K branded searches compared to Fizan’s 210, and held an 86.9% Share of Search versus Fizan’s 0.05%.
- Black Diamond was ahead of Fizan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among trekking poles worldwide moved from 87% to 86.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Fizan’s estimated Share of Search among trekking poles worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 110 to 210.

## How did search popularity change for trekking poles worldwide in August 2026?

- In August 2026, Black Diamond lost estimated Share of Search among trekking poles worldwide, from 88.4% to 86.9%.
- Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

## Month by month

| Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | Fizan estimated searches | Fizan Share of Search | Fizan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 87% | 1 | 110 | 0.03% | 6 |
| Nov 2025 | 450K | 87.3% | 1 | 170 | 0.03% | 6 |
| Dec 2025 | 450K | 85.1% | 1 | 140 | 0.03% | 6 |
| Jan 2026 | 450K | 82.5% | 1 | 170 | 0.03% | 6 |
| Feb 2026 | 368K | 82.6% | 1 | 170 | 0.04% | 6 |
| Mar 2026 | 368K | 84.9% | 1 | 140 | 0.03% | 6 |
| Apr 2026 | 368K | 88.8% | 1 | 170 | 0.04% | 6 |
| May 2026 | 368K | 88.9% | 1 | 170 | 0.04% | 6 |
| Jun 2026 | 301K | 86.6% | 1 | 170 | 0.05% | 6 |
| Jul 2026 | 368K | 88.4% | 1 | 170 | 0.04% | 6 |
| Aug 2026 | 368K | 86.9% | 1 | 210 | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Fizan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Diamond**: Measured on the search term “black diamond”.
- **Fizan**: Measured on the search term “fizan poles”.

- [Black Diamond profile](/demand/global-en/brands/black-diamond)
- [Fizan profile](/demand/global-en/brands/fizan)
- [All trekking poles worldwide](/demand/global-en/categories/trekking-poles): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Diamond or Fizan?

In August 2026, Black Diamond had more branded searches than Fizan among trekking poles worldwide. Black Diamond was estimated to have 368K branded searches compared to Fizan’s 210, and held an 86.9% Share of Search versus Fizan’s 0.05%.

## Cite this page

Brandwave. "Black Diamond vs Fizan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-fizan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-diamond-vs-fizan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.