--- title: "Black+Decker vs Stanley: Which is searched more?" description: "Is Black+Decker or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-stanley-tools" publisher: "Brandwave" --- # Black+Decker vs Stanley: Which is searched more? Is Black+Decker or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Stanley - **Competitive set**: Workbench brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 1.7% - **Stanley Share of Search**: 0.92% ## Is Black+Decker or Stanley more popular in search? - In September 2026, Black+Decker had more branded searches than Stanley among workbench brands worldwide. Black+Decker had about 590 branded searches, while Stanley had 320. Black+Decker made up 1.7% of all workbench brand searches we track, and Stanley accounted for 0.92%. - Black+Decker was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among workbench brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Stanley’s share of searches among workbench brands worldwide moved from 1.2% to 0.92%, and its estimated monthly branded searches moved from 390 to 320. ## Top workbench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Black+Decker nor Stanley showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husky | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gladiator | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Seville Classics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | WEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sjöbergs | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | WORX | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kobalt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sealey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about workbench brands - Asked ChatGPT "Which workbench brand should I buy?": 1. Husky, 2. Gladiator, 3. Seville Classics, 4. Sjöbergs - Asked ChatGPT "What are the best workbench brands?": 1. Husky, 2. Seville Classics, 3. WEN, 4. WORX, 5. Kobalt, 6. Gladiator, 7. Sjöbergs - Asked ChatGPT "What's the best workbench brand for a workshop?": 1. Husky, 2. Gladiator, 3. Sjöbergs, 4. WEN - Searched Google, AI Overview "workbench for garage": named none of the brands we track Not named in any answer: Keter, Black+Decker, Sealey and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench brands worldwide in September 2026? - In September 2026, WORX overtook Seville Classics and Black+Decker to rank 6th among workbench brands worldwide, with 2.1% of the searches. - In September 2026, Stanley rose from 11th to 10th among workbench brands worldwide. - Estimated monthly branded searches for Black+Decker worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.1% | 7 | 390 | 1.2% | 10 | | Nov 2025 | 720 | 1.6% | 8 | 480 | 1.1% | 10 | | Dec 2025 | 720 | 1.5% | 8 | 480 | 1% | 10 | | Jan 2026 | 590 | 1.4% | 7 | 320 | 0.77% | 11 | | Feb 2026 | 480 | 1.2% | 7 | 260 | 0.67% | 10 | | Mar 2026 | 590 | 1.6% | 7 | 320 | 0.88% | 11 | | Apr 2026 | 590 | 1.7% | 7 | 320 | 0.91% | 11 | | May 2026 | 720 | 1.9% | 7 | 320 | 0.86% | 10 | | Jun 2026 | 720 | 1.9% | 7 | 320 | 0.82% | 11 | | Jul 2026 | 590 | 1.5% | 7 | 260 | 0.68% | 11 | | Aug 2026 | 720 | 1.8% | 7 | 320 | 0.78% | 11 | | Sep 2026 | 590 | 1.7% | 8 | 320 | 0.92% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search term “black+decker workbench”. - **Stanley**: Measured on the search term “stanley workbench”. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All workbench brands worldwide](/demand/global-en/categories/workbench-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Stanley more popular in search? In September 2026, Black+Decker had more branded searches than Stanley among workbench brands worldwide. Black+Decker had about 590 branded searches, while Stanley had 320. Black+Decker made up 1.7% of all workbench brand searches we track, and Stanley accounted for 0.92%. ## Cite this page Brandwave. "Black+Decker vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.