---
title: "Black and Decker vs Rowenta: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Rowenta? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-rowenta"
publisher: "Brandwave"
---

# Black and Decker vs Rowenta: Which is searched more?

Which is more popular in search, Black and Decker or Rowenta? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Rowenta
- **Competitive set**: Steam iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 18.2%
- **Rowenta Share of Search**: 15.5%

## Which is more popular in search, Black and Decker or Rowenta?

- In September 2026, Black and Decker had more branded searches than Rowenta among steam iron brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Rowenta’s 187K, and held an 18.2% Share of Search versus Rowenta’s 15.5%.
- The lead changed hands 4 times in the 12 months ending September 2026: Rowenta took it in November 2025, Black and Decker took it in February 2026, Rowenta took it in June 2026, Black and Decker took it in August 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide moved from 19% to 18.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam iron brands worldwide moved from 17% to 15.5%, and its estimated monthly branded searches moved from 219K to 187K.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.
- In September 2026, Rowenta lost estimated Share of Search among steam iron brands worldwide, from 17% to 15.5%.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Rowenta estimated searches | Rowenta Share of Search | Rowenta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 19% | 2 | 219K | 17% | 3 |
| Nov 2025 | 270K | 15% | 3 | 323K | 17.9% | 2 |
| Dec 2025 | 245K | 16.2% | 3 | 264K | 17.5% | 2 |
| Jan 2026 | 220K | 15.3% | 3 | 264K | 18.3% | 2 |
| Feb 2026 | 201K | 17.4% | 2 | 180K | 15.6% | 3 |
| Mar 2026 | 220K | 18.8% | 2 | 183K | 15.6% | 3 |
| Apr 2026 | 220K | 21% | 2 | 183K | 17.5% | 3 |
| May 2026 | 270K | 22.2% | 2 | 219K | 18% | 3 |
| Jun 2026 | 245K | 21.4% | 3 | 264K | 23.1% | 2 |
| Jul 2026 | 220K | 20.6% | 3 | 264K | 24.7% | 2 |
| Aug 2026 | 220K | 19.9% | 2 | 187K | 17% | 3 |
| Sep 2026 | 220K | 18.2% | 2 | 187K | 15.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Rowenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Rowenta**: Measured on the search terms “rowenta” and “rowenta irons”, summed into one figure.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Rowenta profile](/demand/global-en/brands/rowenta)
- [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Rowenta?

In September 2026, Black and Decker had more branded searches than Rowenta among steam iron brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Rowenta’s 187K, and held an 18.2% Share of Search versus Rowenta’s 15.5%.

## Cite this page

Brandwave. "Black and Decker vs Rowenta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-rowenta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-rowenta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.