---
title: "Black and Decker vs Philips: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-philips"
publisher: "Brandwave"
---

# Black and Decker vs Philips: Which is searched more?

Which is more popular in search, Black and Decker or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Philips
- **Competitive set**: Steam iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 18.2%
- **Philips Share of Search**: 11.2%

## Which is more popular in search, Black and Decker or Philips?

- In September 2026, Black and Decker had more branded searches than Philips among steam iron brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Philips’ 135K, and held an 18.2% Share of Search versus Philips’ 11.2%.
- Black and Decker was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide moved from 19% to 18.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide moved from 7% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 135K.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.
- In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 19% | 2 | 90.5K | 7% | 5 |
| Nov 2025 | 270K | 15% | 3 | 110K | 6.1% | 5 |
| Dec 2025 | 245K | 16.2% | 3 | 90.5K | 6% | 5 |
| Jan 2026 | 220K | 15.3% | 3 | 90.5K | 6.3% | 5 |
| Feb 2026 | 201K | 17.4% | 2 | 74K | 6.4% | 5 |
| Mar 2026 | 220K | 18.8% | 2 | 74K | 6.3% | 5 |
| Apr 2026 | 220K | 21% | 2 | 74K | 7.1% | 5 |
| May 2026 | 270K | 22.2% | 2 | 74K | 6.1% | 5 |
| Jun 2026 | 245K | 21.4% | 3 | 74K | 6.5% | 5 |
| Jul 2026 | 220K | 20.6% | 3 | 90.5K | 8.5% | 5 |
| Aug 2026 | 220K | 19.9% | 2 | 110K | 10% | 4 |
| Sep 2026 | 220K | 18.2% | 2 | 135K | 11.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Philips**: Measured on the search term “air fryer philips”.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Philips profile](/demand/global-en/brands/philips)
- [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Philips?

In September 2026, Black and Decker had more branded searches than Philips among steam iron brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Philips’ 135K, and held an 18.2% Share of Search versus Philips’ 11.2%.

## Cite this page

Brandwave. "Black and Decker vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.