---
title: "Black and Decker vs Oxo: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-oxo"
publisher: "Brandwave"
---

# Black and Decker vs Oxo: Which is searched more?

Which is more popular in search, Black and Decker or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Oxo
- **Competitive set**: Jar opener brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 46.5%
- **Oxo Share of Search**: 25.4%

## Which is more popular in search, Black and Decker or Oxo?

- In September 2026, Black and Decker had more branded searches than Oxo among jar opener brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Oxo’s 120K, and held a 46.5% Share of Search versus Oxo’s 25.4%.
- Black and Decker was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among jar opener brands worldwide moved from 46.8% to 46.5%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide moved from 27.7% to 25.4%, and its estimated monthly branded searches moved from 145K to 120K.

## How did search popularity change for jar opener brands worldwide in September 2026?

- In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 25.4% estimated Share of Search.
- In September 2026, Black and Decker gained estimated Share of Search among jar opener brands worldwide, from 44.9% to 46.5%.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 46.8% | 1 | 145K | 27.7% | 2 |
| Nov 2025 | 270K | 43.9% | 1 | 183K | 29.8% | 2 |
| Dec 2025 | 245K | 47.3% | 1 | 147K | 28.5% | 2 |
| Jan 2026 | 220K | 43.1% | 1 | 148K | 28.9% | 2 |
| Feb 2026 | 201K | 44.4% | 1 | 120K | 26.6% | 2 |
| Mar 2026 | 220K | 45.1% | 1 | 118K | 24.3% | 3 |
| Apr 2026 | 220K | 47.5% | 1 | 120K | 26% | 2 |
| May 2026 | 270K | 50.5% | 1 | 118K | 22.2% | 3 |
| Jun 2026 | 245K | 53% | 1 | 117K | 25.3% | 2 |
| Jul 2026 | 220K | 48% | 1 | 118K | 25.8% | 2 |
| Aug 2026 | 220K | 44.9% | 1 | 120K | 24.5% | 3 |
| Sep 2026 | 220K | 46.5% | 1 | 120K | 25.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Oxo**: Measured on the search terms “oxo”, “oxo cubes” and “oxo soup”, summed into one figure.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All jar opener brands worldwide](/demand/global-en/categories/jar-opener-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Oxo?

In September 2026, Black and Decker had more branded searches than Oxo among jar opener brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Oxo’s 120K, and held a 46.5% Share of Search versus Oxo’s 25.4%.

## Cite this page

Brandwave. "Black and Decker vs Oxo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.